Category: Graphic Design

5 Great Logo Design Tips to Make Your Company Logo Stand Out Online

In 1971, Carolyn Davis charged Nike $35 to create the company’s iconic swoosh. You might wonder how that logo has lasted so long in its position, and become so well known over the years. These logo design tips are here to help you answer that question, and create a similar legacy for your brand and its logo. 1. Know Your Brand […]

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What Are Geometric Fonts and Why Brands Should Use Them

A picture is worth a thousand words, right? Well, not always. In fact, 95% of online information comes to us in words, not images. When you’re choosing brand fonts for your company or web design, font choice matters. The way words look can have an impact on the mood and decision-making of the reader.  Many web designers and […]

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How to Brand Yourself for Startup Success in 3 Easy Steps

Would you recognize what golden arches in the shape of an ‘M’ meant without any context? Your mind likely immediately realized I’m talking about the McDonald’s logo. Why is it that their logo gets recognized around the globe? It’s all about the branding! If you’re looking to be a successful startup, then you need to […]

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Creating a Killer Brand Strategy to Compete with the Big Fish

There was once a time when companies build their reputation through the business they did. People would talk about companies and learn about them through word of mouth. Yet, those times are over. Now your brand is your business, and your brand strategy determines how many people you attract to your website. Your brand spreads faster than ever, and […]

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The Elements of User Experience: UX Design Means Smart Business

Recent studies have shown that each dollar used on UX brings between $2 and $100 in returns. User interaction with websites is critical in growing your business to greater heights. You can improve your profit margins with the proper execution of the elements of user experience and understanding their effects on web development. UX design allows the […]

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Don’t Blend In: 4 Unique Graphic Design Ideas for Your Business

So you know the phrase, “If you can’t beat ’em, join ’em”? Yeah, that shouldn’t apply to your business. When it comes to your company, you have to face off with a ton of other companies for competition. That’s cool, of course; you aren’t afraid of a fight, especially when you know you have something […]

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First Impressions Matter: 10 Branding Tips to Make Your Small Business Stand Out

How much does branding matter? Some companies will pay groups up to $50,000 at a time to pin down a brand.  And that money can be well-spent. A good brand can hook customers and keep them coming back for more.  But branding for a small business isn’t always easy.  We’re here to help. We’ve picked out […]

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