In 1971, Carolyn Davis charged Nike $35 to create the company’s iconic swoosh. You might wonder how that logo has lasted so long in its position, and become so well known over the years. These logo design tips are here to help you answer that question, and create a similar legacy for your brand and its logo. 1. Know Your Brand […]
Did you know that there are almost 300 thousand graphic designers in the United States? With so many options to choose from, how can you make sure that you’re making the right decision when hiring? We’ve created this guide to outline exactly what you should look for when hiring a graphic designer. Keep reading to learn more. Ask […]
A picture is worth a thousand words, right? Well, not always. In fact, 95% of online information comes to us in words, not images. When you’re choosing brand fonts for your company or web design, font choice matters. The way words look can have an impact on the mood and decision-making of the reader. Many web designers and […]
Imagine you’re driving and you pull up to an intersection. There’s no stop sign or traffic light. What do you do? Without a road sign telling you what to do, you might feel confused, lost, and uncertain. As a business owner, you never want a customer to feel this way when they visit your website. Luckily, […]
If you didn’t know, in the typography world, fonts like Comic Sans are a funny joke. Why, though? Fonts play an integral role in our advertisement, entertainment, and professional industries. If you’re hoping to learn more about why fonts matter and how they trigger moods, this read is for you. Fonts Matter To Us All From […]
Would you recognize what golden arches in the shape of an ‘M’ meant without any context? Your mind likely immediately realized I’m talking about the McDonald’s logo. Why is it that their logo gets recognized around the globe? It’s all about the branding! If you’re looking to be a successful startup, then you need to […]
There was once a time when companies build their reputation through the business they did. People would talk about companies and learn about them through word of mouth. Yet, those times are over. Now your brand is your business, and your brand strategy determines how many people you attract to your website. Your brand spreads faster than ever, and […]
Recent studies have shown that each dollar used on UX brings between $2 and $100 in returns. User interaction with websites is critical in growing your business to greater heights. You can improve your profit margins with the proper execution of the elements of user experience and understanding their effects on web development. UX design allows the […]
So you know the phrase, “If you can’t beat ’em, join ’em”? Yeah, that shouldn’t apply to your business. When it comes to your company, you have to face off with a ton of other companies for competition. That’s cool, of course; you aren’t afraid of a fight, especially when you know you have something […]
How much does branding matter? Some companies will pay groups up to $50,000 at a time to pin down a brand. And that money can be well-spent. A good brand can hook customers and keep them coming back for more. But branding for a small business isn’t always easy. We’re here to help. We’ve picked out […]
