You’ve probably heard a lot of statistics about how often small businesses fail. We’ve got a positive statistic to share: Approximately 70% of businesses that have employees will make it into year three of their businesses. That’s great news. If you’re a small business with limited funds, we hope you make it to year three […]
Author: Dakota
5 Marketing Tips for Small Businesses on a Tight Budget
How Drone Photography Can Elevate Your Marketing
By Dakota
In nearly every industry and market, the use of drone photography has become widespread and is serving as quite an asset. For instance, in the construction industry, the use of drone photography is growing 239% annually. No matter your type of business, drone photography is a great marketing tool. It can provide aerial shots of […]
Pros and Cons of Having Your Own Vacation Rental Direct Booking Website
By Dakota
Did you know that for as many as 45% of vacation rental hosts, their short-term rentals are key in meeting their annual financial goals? With the continued popularity of vacation rentals as an alternative to traditional hotels, many property owners are increasing their yearly revenue. Some don’t like to use Airbnb or VRBO because of […]
Best Practices for Redesigning Government Websites
By Dakota
When the Information Technology and Innovation Foundation (ITIF) tested several federal websites, they found that a whopping 30 percent failed to pass an “automated accessibility test for their homepage.” Often, government websites serve as the primary gateway for citizens to access vital information, services, and engage with their elected officials. So the last thing you […]
5 Reasons Why City Websites Need Improved Accessibility
By Dakota
With proper insight and planning, cities can have quality websites that serve an important role as the gateway to information and services for its residents. Since 14 million US residents suffer with visual impairments and use screen readers, then an accessible website is certainly vital for any city or municipality. Creating an online space that […]
The Importance of User-Friendly Websites for Sheriff’s Departments
By Dakota
In the US alone, there are more than 323 million internet users. Whether we are on our phones or computers, information is just a click away. Given this easy and instant access, it’s important for law enforcement agencies to have user-friendly and easily navigable websites. Given that sheriff’s departments play a key role in law […]
HVAC Website Photos That Can Bring in Potential Clients
By Dakota
We live in a digital era, and the first impressions of your HVAC business often occur online or on mobile phones. According to a recent study by Dynamic Yield, cell phone users account for 65% of new website traffic. This underscores the importance of creating an engaging online presence for your HVAC company. One key […]
4 Reasons Your Service-Based Business Benefits from Photography on Your Website and on Social Media
By Dakota
Service-based businesses are major players in the American economy. According to Statista, the services sector contributes approximately 77.6 % to the US GDP. Wow! Incorporating professional photography is a solid path to success for service-based businesses. Potential customers turn to the internet to find service providers, so the need for visually captivating content on your […]
Enhancing Your Brand: 5 Types of Videos That Every Business Can Use
By Dakota
According to Wyzowl’s ninth annual State of Video Marketing Survey, 91% of customers are interested in watching more online videos from the brands they love. With this compelling statistic in mind, it’s evident that incorporating video into your marketing strategy is a pretty good option for sustained growth and engagement. Let’s take a look at […]
4 Must-Have Photos to Market Your Service-Based Business
By Dakota
Think about how often we use our phones or PCs to do research on a local business. Visual content has become the currency of communication. According to research from Venngage, visual content continues to be on the rise, with 51% of marketing strategists reporting that visuals make up 91% of their content. It’s important to […]