Author: Dakota

5 Marketing Tips for Small Businesses on a Tight Budget

You’ve probably heard a lot of statistics about how often small businesses fail. We’ve got a positive statistic to share: Approximately 70% of businesses that have employees will make it into year three of their businesses. That’s great news. If you’re a small business with limited funds, we hope you make it to year three […]

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Pros and Cons of Having Your Own Vacation Rental Direct Booking Website

Did you know that for as many as 45% of vacation rental hosts, their short-term rentals are key in meeting their annual financial goals? With the continued popularity of vacation rentals as an alternative to traditional hotels, many property owners are increasing their yearly revenue. Some don’t like to use Airbnb or VRBO because of […]

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Best Practices for Redesigning Government Websites

When the Information Technology and Innovation Foundation (ITIF) tested several federal websites, they found that a whopping 30 percent failed to pass an “automated accessibility test for their homepage.”  Often, government websites serve as the primary gateway for citizens to access vital information, services, and engage with their elected officials. So the last thing you […]

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5 Reasons Why City Websites Need Improved Accessibility

With proper insight and planning, cities can have quality websites that serve an important role as the gateway to information and services for its residents. Since 14 million US residents suffer with visual impairments and use screen readers, then an accessible website is certainly vital for any city or municipality.  Creating an online space that […]

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The Importance of User-Friendly Websites for Sheriff’s Departments

In the US alone, there are more than 323 million internet users. Whether we are on our phones or computers, information is just a click away. Given this easy and instant access, it’s important for law enforcement agencies to have user-friendly and easily navigable websites. Given that sheriff’s departments play a key role in law […]

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4 Reasons Your Service-Based Business Benefits from Photography on Your Website and on Social Media

Service-based businesses are major players in the American economy. According to Statista, the services sector contributes approximately 77.6 % to the US GDP. Wow! Incorporating professional photography is a solid path to success for service-based businesses. Potential customers turn to the internet to find service providers, so the need for visually captivating content on your […]

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Enhancing Your Brand: 5 Types of Videos That Every Business Can Use

According to Wyzowl’s ninth annual State of Video Marketing Survey, 91% of customers are interested in watching more online videos from the brands they love. With this compelling statistic in mind, it’s evident that incorporating video into your marketing strategy is a pretty good option for sustained growth and engagement. Let’s take a look at […]

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