You’ve probably heard a lot of statistics about how often small businesses fail. We’ve got a positive statistic to share: Approximately 70% of businesses that have employees will make it into year three of their businesses. That’s great news. If you’re a small business with limited funds, we hope you make it to year three […]
Category: Digital Marketing
5 Marketing Tips for Small Businesses on a Tight Budget
HVAC Website Photos That Can Bring in Potential Clients
By Dakota
We live in a digital era, and the first impressions of your HVAC business often occur online or on mobile phones. According to a recent study by Dynamic Yield, cell phone users account for 65% of new website traffic. This underscores the importance of creating an engaging online presence for your HVAC company. One key […]
4 Reasons Your Service-Based Business Benefits from Photography on Your Website and on Social Media
By Dakota
Service-based businesses are major players in the American economy. According to Statista, the services sector contributes approximately 77.6 % to the US GDP. Wow! Incorporating professional photography is a solid path to success for service-based businesses. Potential customers turn to the internet to find service providers, so the need for visually captivating content on your […]
Enhancing Your Brand: 5 Types of Videos That Every Business Can Use
By Dakota
According to Wyzowl’s ninth annual State of Video Marketing Survey, 91% of customers are interested in watching more online videos from the brands they love. With this compelling statistic in mind, it’s evident that incorporating video into your marketing strategy is a pretty good option for sustained growth and engagement. Let’s take a look at […]
4 Must-Have Photos to Market Your Service-Based Business
By Dakota
Think about how often we use our phones or PCs to do research on a local business. Visual content has become the currency of communication. According to research from Venngage, visual content continues to be on the rise, with 51% of marketing strategists reporting that visuals make up 91% of their content. It’s important to […]
4 Effective HVAC Service Advertising Options
By Dakota
According to the US Department of Energy, homeowners shell out $10 billion annually on their HVAC systems for general maintenance and repair. That’s quite a chunk of change. As the demand for HVAC services continues to rise, it becomes increasingly crucial for HVAC businesses to stand out in a competitive market. One way to achieve […]
Why Your Plumbing Business Needs a Website
By Dakota
We live in a digital world, whether we like it or not. According to Forbes, a whopping 71% of businesses have websites. These days, you pretty much need a robust online platform, no matter what kind of business you do. Even in a traditional trade like plumbing, the significance of a strong online presence cannot […]
7 Marketing Tips for Plumbers to Boost Their Business
By Dakota
A recent survey showed that 70 percent of homeowners have tried to tackle a plumbing job at their residence yet did not succeed. In the plumbing world, where there is high demand, it’s crucial for plumbers to stand out and attract customers. Traditional word-of-mouth marketing is still valuable, but in today’s digital age, having a […]
4 SEO Strategies for Painting Contractors
By Dakota
In today’s digital age where consumers turn to the internet for almost every need, having a strong online presence is crucial for all types of businesses. This rings true for painting contractors as well. This year, Americans are expected to spend $485 billion in home improvement projects. Painting contractors need to be at the top […]
4 Strategies for Marketing Your AirBNB Listing
By Dakota
With 5.6 million active listings on Airbnb, and another 2 million on VRBO, that’s a lot of competition in the short-term rental market, and it begs the question, “How do you stand out in a saturated market? If you’re an Airbnb host looking to attract more guests, you need effective marketing strategies. Let’s explore four […]