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7 Reasons Why Commercial Property Listings Need Professional Photos

A comprehensive study revealed that fewer than 30% of the listings on Zillow and Realtor.com used best practices in terms of professional photography. The reality is that the quality of your property’s photos are very important in an online marketplace. Here are 7 reasons why professional photography is essential for commercial property listings. 1. Strong […]

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10 Essential Benefits of Graphic Design on Business Success

A recent study reports that consistent branding can increase a company’s revenue by as much as 33%. One of the key methods for consistent branding is having excellent graphic design. Let’s take a closer look at the 10 essential benefits of graphic design for your business’s success. 1. Brand Recognition and Memory Professional graphic design […]

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What Exactly Is SEO? And Why Does My Business Website Need It?

SEO is a powerful tool. It can attract up to 1,000% more website traffic when compared to organic (unpaid) social media posts.  Having a website for your business is key, but it also needs to be highly discoverable. This is where Search Engine Optimization (SEO) comes in, serving as the bridge between your business and […]

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Why DIY Website Builders Could Be Holding Your Business Back: The Benefits of Professional Web Design

According to a study at Stanford University, 46.1% of customers judge a company’s credibility based on their website design.  While platforms like Wix and Weebly promise an easy path to getting your business online, relying on these DIY website builders could be limiting your professional growth and customer engagement. It’s easy to understand why DIY […]

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5 Techniques Professionals Use in Exterior Real Estate Photography

This year, 88% of home buyers worked with a real estate agent or broker to buy their dream home. When buyers are looking at real estate, the first impression is going to be from the home’s exterior appearance.  When it comes to exterior real estate photography, here are five techniques professionals use that elevate their […]

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What Are the 5 Don’ts When Staging Your Vacation Rental for Professional Photography?

If you’re a property owner, you want to make sure when you invest in professional photography, that you are properly staging your vacation rental. Here are five key pitfalls to avoid when preparing your vacation rental for its professional photo shoot. 1. Don’t Overcrowd the Space One of the biggest mistakes people make is trying […]

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Creating Consistent Photography Styles Across Multiple Real Estate Property Listings

In Missouri, home sales are up 5.6% from last year. This is a trend we like to hear about. If you’re a real estate agent with multiple properties, maintaining a consistent visual style can be challenging for your agency and your photographers. So how do you create consistency? The Power of Visual Consistency When potential […]

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Winter Social Media Strategies for Vacation Rentals: Maximizing in the Off-Season

With summer tourism in the rear-view mirror, vacation rental owners often face the challenge of maintaining visibility and bookings during the winter months. The good news is that this winter, 57% of American plan to travel and 96% of those intend to travel “as much or even more” than they did last year.  A solid […]

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6 Seasonal Considerations in Real Estate Photography

Photography definitely helps sell real estate. In fact, 66% of homebuyers believe that photos are “very useful” when selecting a property, according to the National Association of Realtors. Real estate photography requires adapting to various conditions, and one of the most significant factors is the changing seasons. Each season’s unique characteristics can elevate property images. […]

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