The latest data shows that approximately 73% of small businesses have a website. If you are launching a new site or redesigning an existing one, you want to consider elements like user experience, functionality, and security. Here is a quick checklist with 6 considerations for success. 1. User Experience The foundation of any successful website […]
How to Market a Fixer-Upper House with Professional Photography
Only 9% of homes in the US were constructed in the 2010s, and the average age of a house purchased on the market today is 36 years old. There are certainly plenty of fixer-uppers out there. Selling an older home can be tricky, especially when it comes to photographing it honestly and appropriately. You don’t […]
SEO is Still Alive and Well in 2025. And Here’s Why
There are always naysayers predicting the demise of SEO, but the fact remains that SEO continues to be a very important piece of any business’s digital marketing strategy. According to recent data, Google still dominates the scene, with 83.54% of the online searches. While the internet landscape continually evolves, the fundamental importance of being discoverable […]
Thinking About Making Your Own Business Logo? You Might Think Again.
Recent data shows that 60% of consumers will avoid brands if their logo is “outdated or unappealing.” Yikes. As a business owner, you might be tempted to save costs by designing your own logo or using a cheap online logo generator. However, the technical aspects of logo design are probably best left to the professionals. […]
Staging for Spring: 5 Ways Realtors Can Incorporate Seasonal Elements That Photograph Well
According to the Home Staging Institute, when they surveyed realtors, approximately 85% believed that a staged home sells quicker than one that is not staged. With spring approaching, this provides a unique opportunity to use the season’s beauty to your advantage. When staging a new property, below are 5 ways you can incorporate seasonal elements […]
Building an SEO Foundation for Your New Business Website
For the websites of growing businesses, organic search is responsible for 31% of their search traffic. That’s nearly a third, making search engine optimization (SEO) an important component of any new business website strategy. Paid advertising definitely generates immediate results—but at a price. However, if you have a strong SEO foundation, it will provide sustainable, […]
7 Reasons Why Commercial Property Listings Need Professional Photos
A comprehensive study revealed that fewer than 30% of the listings on Zillow and Realtor.com used best practices in terms of professional photography. The reality is that the quality of your property’s photos are very important in an online marketplace. Here are 7 reasons why professional photography is essential for commercial property listings. 1. Strong […]
10 Essential Benefits of Graphic Design on Business Success
A recent study reports that consistent branding can increase a company’s revenue by as much as 33%. One of the key methods for consistent branding is having excellent graphic design. Let’s take a closer look at the 10 essential benefits of graphic design for your business’s success. 1. Brand Recognition and Memory Professional graphic design […]
What Exactly Is SEO? And Why Does My Business Website Need It?
SEO is a powerful tool. It can attract up to 1,000% more website traffic when compared to organic (unpaid) social media posts. Having a website for your business is key, but it also needs to be highly discoverable. This is where Search Engine Optimization (SEO) comes in, serving as the bridge between your business and […]
Why DIY Website Builders Could Be Holding Your Business Back: The Benefits of Professional Web Design
According to a study at Stanford University, 46.1% of customers judge a company’s credibility based on their website design. While platforms like Wix and Weebly promise an easy path to getting your business online, relying on these DIY website builders could be limiting your professional growth and customer engagement. It’s easy to understand why DIY […]