Most of us would probably get a kick out of having a video go viral. That goes for business owners, too, or maybe especially for business owners as it could lead directly to sales. However, the reality is that maybe one percent of videos go viral, at least on Facebook, according to a study. So […]
We live in a digital era, and the first impressions of your HVAC business often occur online or on mobile phones. According to a recent study by Dynamic Yield, cell phone users account for 65% of new website traffic. This underscores the importance of creating an engaging online presence for your HVAC company. One key […]
Service-based businesses are major players in the American economy. According to Statista, the services sector contributes approximately 77.6 % to the US GDP. Wow! Incorporating professional photography is a solid path to success for service-based businesses. Potential customers turn to the internet to find service providers, so the need for visually captivating content on your […]
According to Wyzowl’s ninth annual State of Video Marketing Survey, 91% of customers are interested in watching more online videos from the brands they love. With this compelling statistic in mind, it’s evident that incorporating video into your marketing strategy is a pretty good option for sustained growth and engagement. Letâs take a look at […]
Think about how often we use our phones or PCs to do research on a local business. Visual content has become the currency of communication. According to research from Venngage, visual content continues to be on the rise, with 51% of marketing strategists reporting that visuals make up 91% of their content. Itâs important to […]
