With the average home selling price going up 10% in the second quarter of this year, that’s great news for homeowners. This makes the job of a real estate agent even more compelling. We know that smartphones have certainly made it easier to take decent photos, but real estate agents should seriously consider investing in […]
With 5.6 million active listings on Airbnb, and another 2 million on VRBO, that’s a lot of competition in the short-term rental market, and it begs the question, “How do you stand out in a saturated market? If you’re an Airbnb host looking to attract more guests, you need effective marketing strategies. Let’s explore four […]
In our last blog, we talked about the growing and competitive market of nightly and vacation rentals. In addition to staying on top of guest needs, professional photography can significantly enhance the visual appeal of your space and lead to more bookings. To ensure that your Airbnb or rental property looks its absolute best, here […]
When we visit with clients, we talk about the importance of using professional photography. This goes for websites, social media posts, and, in particular, for Airbnb or nightly rental listings. With the popularity of Airbnb and Vrbo in an industry that is worth nearly 74 billion dollars annually, the market has really surged for those […]
In a market where 87% of homebuyers rely on online photos to make their buying decisions, standing out is more than just a luxury – it’s a necessity. Imagine this – an aerial view of your property, showcasing its magnificence and sprawling architecture from a perspective that the human eye could never see. This is the power […]
Nearly 50% of homebuyers search online before contacting an agent. Without a strong digital marketing strategy, you could miss potential leads. Even a few minor real estate marketing mistakes can have a major impact on your business. Here are five mistakes to avoid when developing your marketing plan. Applying these tips can help you boost sales without […]
Did you know that over 90% of home buyers start their search for their dream home online? That’s right, real estate marketing has gone digital, and social media is at the forefront of this revolution. If you’re a real estate agent looking to maximize your reach online, you need to know how to leverage the power of […]
Did you know that the average price of a newly listed home has increased by 13.5%? Even if this is the case in your area, standing out from the real estate crowd is still vital. But how? One method is through real estate virtual tours. You might wonder how that could benefit you when selling a home […]
2021 was a big year for residential real estate, with over 6 million existing homes sold at often incredibly high prices. The reasons for that are complex, but below-average new home construction for years played a big role. The US remains millions of homes short of the inventory it needs. While the bottom hasn’t fallen out of […]
Did you know that in 2021 more than 95 percent of buyers used the internet to look for a home? If you do not have a real estate marketing plan in place, you are missing out on the opportunity to generate new customer leads. Once you design and implement a marketing strategy, it will become easier for […]
