Are you sitting down? Check out this whopping statistic. When it comes to real estate websites, 87% of home buyers said that photos were integral to their search and buying process,” according to a recent survey by the National Association of Realtors.
This statistic underscores the crucial role of professional real estate photography in marketing properties effectively. While keeping in mind the type of property you have and setting a budget are important, let’s look at four more essential tips to consider when hiring a professional real estate photographer in 2023.
1. Look for Experience and a Proven Portfolio
No matter the budget you have, we know it can be tempting to go the cheapest route. But we encourage you not to.
Instead, take a close look at their experience and portfolio (yes, while keeping a close eye on your budget). Pay attention to the variety of properties they’ve photographed, including homes similar to the one you’re selling.
Read their online reviews. And it doesn’t hurt to ask for references.
2. Ensure Proper Equipment and Technology
Given that high-quality equipment can make a significant difference in the outcome of your property photos, then you’ll want to make sure the photographer uses that type of equipment. If they don’t explicitly discuss their camera equipment on their site, you can ask. In their portfolio, you should see genuine consistency in lighting and color balance.
Quality professional real estate photographers will be equipped with the latest cameras, lenses, lighting, and editing software. They also likely have drone photography and the ability to provide 3D virtual tours. These technologies can provide a unique perspective on a property and greatly enhance your listing.
3. Discuss the Editing Process
Editing plays a crucial role in real estate photography. You want stunning visuals that capture the essence of your property. When hiring a professional photographer, make sure to discuss their editing process. Ask about their approach to color correction, image retouching, and virtual staging.
Clear communication about your expectations is essential during this phase. Some photographers prefer a natural, minimalistic editing style, while others may apply more dramatic enhancements. You want to make sure that your photographer’s style aligns with your vision.
4. Understand the Pricing Structure
Real estate photographers typically charge based on the size and complexity of the property, the number of photos required, and additional services such as drone shots or virtual tours. Discuss the pricing in detail and ensure there are no hidden fees or surprises.
Consider professional photography as an investment rather than an expense. According to an IMOTO survey, 72% of realtors assert that quality photography significantly helps them sell homes. High-quality images can attract more potential buyers, ultimately helping you sell properties faster and at better prices. In the competitive world of real estate, the return on investment for professional photography can be substantial.