5 Real Estate Marketing Mistakes Most Agents Make

Nearly 50% of homebuyers search online before contacting an agent. Without a strong digital marketing strategy, you could miss potential leads. Even a few minor real estate marketing mistakes can have a major impact on your business. 

Here are five mistakes to avoid when developing your marketing plan. Applying these tips can help you boost sales without stress.

Create an effective marketing strategy with these tips today!

1. Not Setting Brand Guidelines

Creating brand guidelines can help you develop a cohesive online experience as people begin finding your real estate business online. Your brand guidelines include your:

  • Mission statement
  • Vision statement
  • Voice
  • Tone
  • Personality
  • Logo styles
  • Color palette
  • Font styles
  • Values

Maintain a consistent brand across all marketing channels. In time, homebuyers will start recognizing your real estate firm online. 

Otherwise, your business could fade into the background. There are over 175,900 real estate agents in the US. Without an eye-catching, distinct brand, your business won’t stand out.

2. Neglecting Social Media

Social media marketing is an effective way to engage potential clients in real time. However, many real estate agents avoid social media marketing. If it feels daunting, start slow.

Research your target audience and determine which platforms they use most. Start with one before expanding to other platforms.

To save time, you can reformat your website blog posts for social media. Try engaging your audience with live Q&A sessions or walkthrough tours. Virtual tours can help you attract more clients to your listings.

Make sure to invest in professional real estate photography as part of your social media marketing strategy. Professional photos will help your listings stand out on any platform. 

3. Never Updating Your Site

An outdated website could cost you leads. Update your website to make sure it’s:

  • Fast
  • Secure
  • Mobile-optimized
  • User-friendly

An engaging real estate website can help you show off your listings. Don’t forget to feature your real estate photography.

Keep your website fresh by sharing new listings and blog posts throughout the year. 

4. Avoiding SEO

Search engine optimization (SEO) will help your real estate website content rank higher on search engines. As people search for nearby listings, your website could appear.

Optimizing your blog posts can help you generate more website traffic and leads.

To develop an effective real estate SEO strategy, consider working with an agency this year. They can help you apply all four types of SEO: on-page, off-page, local, and technical. As part of your local SEO strategy, make sure to claim and optimize your Google Business listing.

5. Not Hiring an Agency

Developing your marketing plan alone could cause you to make additional mistakes. Instead, consider partnering with an experienced digital marketing agency this year.

With help, you can develop an omnichannel marketing strategy, allowing you to expand your reach online!

Avoid Mistakes: Use Effective Real Estate Marketing Strategies

Avoid these real estate marketing mistakes if you want to grow your business. Instead, consider partnering with an experienced marketing agency. With help, you can develop an effective marketing plan to boost your ROI.

Start closing more sales today!

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