Can you believe that 93% of online experiences start with a search engine such as Google?
The field of landscaping is no exception to this rule. With the digital age in full swing, it’s no longer sufficient to have an aesthetically pleasing landscaping website that showcases your green thumb.
To stand out in a saturated market and attract more organic traffic, your website design needs to embrace SEO best practices.
This blog post will dive into the often-overlooked world of SEO for landscaping websites. We will also explain how you can cleverly incorporate these elements into your web design. Keep reading to find out more.
Local SEO
Local SEO refers to optimizing your website so that it appears in search results for your specific geographical area. This is crucial for landscapers, as their business is typically local.
One common mistake in real estate marketing is not optimizing for local search results.
Make sure your website includes your business name, address, and phone number, as well as local keywords. This should include the cities or neighborhoods you serve.
Responsive Website Design
In today’s digital age, people use different devices to access the web, from desktop computers to smartphones and tablets. A responsive website adjusts its layout depending on the device used.
This guarantees a great user experience across all platforms. If your website doesn’t adapt to different screen sizes, you risk losing potential clients who might visit your site on their mobile devices.
Keyword-Rich Content
For effective SEO, each page on your website should focus on a different keyword relevant to your services. For example, if you offer both residential and commercial landscaping, create separate pages for each service.
Each page should be well-structured and contain relevant, keyword-rich content. This helps search engines understand what each page is about and rank it accordingly.
A Portfolio Page
A well-crafted portfolio showcases your work and helps to convince potential clients of your expertise. But remember, this isn’t just about pretty pictures.
Each project in your portfolio should have a detailed description using relevant keywords. This text is an opportunity to tell search engines what you do, while showing prospective customers the quality of your work.
Smart Logo Placement
While this might seem trivial, your logo helps to build brand recognition. When placed correctly, it can also help with SEO.
Ensure your logo is placed in the upper left corner of your website, as this is where people usually look first. Also, make sure to include alt text for your logo.
This text describes your logo to search engines and helps your branding efforts.
Improving Your Landscape Website Design
It is easier than you might think to improve your landscaping website design.
To get started, take time to familiarize yourself with the best SEO-friendly features for a landscaping website.
It is important to embrace local SEO and to make sure that you have a responsive website design. You should then focus on creating keyword-rich content.
Do you need help improving your website design? If so, Ignite Creative can help you. We have offices in Branson & West Plains, Missouri, and serve customers nationwide. Don’t hesitate to contact us to get started today!