In our last blog, we talked about the growing and competitive market of nightly and vacation rentals. In addition to staying on top of guest needs, professional photography can significantly enhance the visual appeal of your space and lead to more bookings. To ensure that your Airbnb or rental property looks its absolute best, here are 4 tips to prepare your space for a professional photography shoot.
1. Clean and Declutter
This may go without saying, but we’re going to say it anyway: clean and declutter. You don’t have to watch a full season of Marie Kondo or read her books, to get inspired and tidy up your space. First impressions matter, so organize your furniture and décor to provide a clutter-free environment and one that will make your space appear spacious, inviting, and visually appealing. Pay close attention to details like dusting surfaces, vacuuming or mopping floors, and ensure that linens are neatly arranged. We think fresh flowers go a long way.
2. Enhance Lighting
Lighting is a crucial element in photography, and it can significantly impact the overall look and feel of your Airbnb or Vrbo listing. Before the shoot, make sure to maximize natural light by opening curtains, blinds, and shutters. Natural light creates an inviting and airy atmosphere, making your space more appealing to potential guests. Make sure to replace any burnt-out light bulbs and consider using soft, warm-toned LED bulbs to create a cozy mood. Experiment with different lighting options to find the best combination that highlights your space’s unique features.
3. Stage Each Area
Properly staging your rental space is essential to showcase its full potential. Arrange furniture in a way that maximizes space and flow, allowing guests to visualize themselves in the environment. Use neutral, modern, and aesthetically pleasing decor items that complement the overall style of your listing. Pay attention to small details like fluffing pillows, neatly folding towels, and ensuring that curtains or blinds are evenly arranged. Consider adding some thoughtful touches like a book on a bedside table or a cozy throw blanket draped over a sofa to create a warm and inviting atmosphere.
4. Highlight Unique Features
Most likely, you’ve stayed in enough vacation rentals to know that each space has unique features that set it apart from the rest. For your rental, identify these standout elements in your listing and ensure they are highlighted during the photography shoot. Whether it’s a stunning view, a beautifully designed kitchen, or a cozy reading nook, emphasize these aspects in your staging. Use props to draw attention to these features, such as placing a vase of those fresh flowers we recommend on a dining table or setting up a tray with coffee cups and a French press on a cozy balcony. By highlighting these distinctive qualities, you can create captivating photographs that entice potential guests to book your space.
Taking a little time to prepare your rental space for a professional photography shoot is a worthwhile investment of time and effort. By following these 4 essential tips, you can help your photographer create visually appealing photographs that showcase your listing’s best qualities. Remember, high-quality images will not only attract more guests but also enhance their overall experience and increase your bookings.