Think about how often we use our phones or PCs to do research on a local business. Visual content has become the currency of communication. According to research from Venngage, visual content continues to be on the rise, with 51% of marketing strategists reporting that visuals make up 91% of their content. It’s important to use compelling visuals to grab the attention of your target audience, especially for service-based businesses. Let’s explore the four must-have photos that can elevate your service-based business and leave a lasting impression on potential clients.
1. Professional Headshots
The first impression is often the only impression, and professional headshots play an important role when both potential and return clients visit your website. Customers want to see the faces behind the services they are considering or hiring once again. High-quality headshots convey a sense of professionalism and reliability, instilling confidence in your expertise. Ensure that your headshots are well-lit, showcase friendly and approachable expressions, and align with the brand image you want to portray. Consistency is important, too. For instance, you might want to consider a unified approach, such as company shirts or polos or a certain color palette for clothing (or if your business is cutting edge, you can go the opposite direction, paisley and bow ties?, as long as it works!).
2. Behind-the-Scenes Action
Clients love to peek behind the curtain and get a glimpse of the people and processes that make your service-based business tick. Showcase the behind-the-scenes action through candid photos of your team in action, working collaboratively, or even during moments of creative brainstorming. These images humanize your brand, fostering a sense of connection and trust with your audience. Authenticity is a powerful marketing tool, and behind-the-scenes photos provide a window into the heart of your business.
3. Client Success Stories
One of the most compelling ways to market your service-based business is by showcasing the success stories of your clients. According to research from BrightLocal, 76% of customers check out online reviews when it comes to seeking out services or local businesses. So consider featuring testimonials accompanied by photos that capture the positive outcomes of your services. Whether it’s a before-and-after shot, a snapshot of a satisfied client, or a visual representation of the impact you’ve made, these images serve as powerful social proof. Prospective clients are more likely to trust your services when they see tangible evidence of your ability to deliver results.
4. Showcasing Your Workspace
For many service-based businesses, the workspace itself is an integral part of the service experience. Whether you operate from a sleek office, a cozy studio, or a bustling workshop, showcasing your workspace through photos provides a visual narrative of your business environment. This can include images of your team at work, the tools of your trade, and the overall atmosphere of your workspace. These photos give potential clients a sense of where the magic happens and contribute to the overall brand story.
In the competitive landscape of service-based businesses, the right visuals can set you apart and make a lasting impression. Professional headshots, behind-the-scenes glimpses, client success stories, and images of your workspace are the five must-have photos to market your business effectively. We can help you as you invest the time and effort into creating a visual identity that resonates with your audience.