Did you know that the Coca-Cola logo is one of the most recognizable of all time?
This is amazing despite the logo changing around a dozen times since the company first launched in the late 1800s. If you’re trying to establish a long-lasting brand, then you should make sure your logo reflects that. By keeping the same logo, you could be hurting your brand perception.
Are you wondering what the solution is? Keep reading to learn all about the five ways you can modernize your business logo in 2023.
1. Simplicity
If you want a modern logo, then you should have the mindset of “less is more.” The added benefit of a simple logo is that it’s easy to put it on a range of times and formats, including merchandise, mobile websites, and much more.
You should take a look at your current logo and consider what you can strip from it to give it a feeling of true essence.
2. Typographical Tricks
While a simple logo design is a great way to join the modern era, that doesn’t mean you can’t get creative with it. More and more companies are incorporating typographical twists into their design that can have potential customers doing a double take.
One way you can do this is by seeking out original, groundbreaking fonts instead of using the free ones that are available online.
3. Add a Glitch Effect
One of the coolest logo trends involves adding what appears to be a glitch on part of the logo. This gives the sense of going against the grain in the digital age.
When so many brands on obsessed with perfection, you can show that you’re not afraid to think outside of the box.
4. Incorporate a Color Gradient
If you’d rather not go full-on glitchy, then consider a more modest color gradient. Having a one-color logo keeps things simple, but you don’t want it to be too plain either.
The logo benefits of a color gradient include catching people’s eyes. There’s almost something hypnotic about modern color gradients. Plus, it gives you an opportunity to use your brand’s color palette.
5. Use Muted Colors
Speaking of colors, the current trend of the new year involves using more muted colors. In a way, this is a pushback against brands trying to use a surplus of flashy colors.
Now you can stick out from the crowd and give a sense of professionalism with some tastefully muted colors.
Are You Ready to Modernize Your Business Logo?
Now that you’ve learned all about the five ways you can modernize your business logo, you can demonstrate to old and new customers that you’re always improving. The last thing you’d want is for customers to think that you’re stuck in another era.
We will ensure that your logo and all of your marketing strategies are revolutionized. From your website to your SEO methods, we’re here to expand your outreach and more.
Please don’t hesitate to contact us and ask questions about our services.