What to Look for When Hiring a Graphic Designer

Did you know that there are almost 300 thousand graphic designers in the United States? With so many options to choose from, how can you make sure that you’re making the right decision when hiring?

We’ve created this guide to outline exactly what you should look for when hiring a graphic designer.

Keep reading to learn more.

Ask about Technical Skills

Graphic design is a complicated profession. There are lots of technical skills involved. In order to hire the best designer, you need to find someone who has mastered these skills.

It’s important to look for someone who has experience with the most popular software products, such as Adobe Suite. This includes Photoshop, Illustrator, and InDesign.

But this isn’t enough in today’s digital world. With 4.1 billion Internet users, your designer needs to know how to code. HTML and CSS are both used on every website and any designer worth their salt should have good skills in this area too. 

If applicable to your needs, you may also want someone with UI/UX knowledge, experience in print design, or photography.

Look at their Portfolio

Next, take a look at your graphic designer’s portfolio. This will help you see exactly what work they’ve done in the past and will allow you to decide if their style works with your brand.

This can also give you a better insight into your designer’s specialties. For example, they might have worked with a lot of restaurants in the past. Maybe they specialize in designing for online boutiques.

In any case, taking a look at their portfolio can help you understand if they’re the right choice for you.

Consider Their Communication Skills

No matter how good of a designer someone is, if they can’t communicate well, it’s going to be a rough relationship. Consider any of your coworkers. If they’re really skilled but impossible to communicate with, it’s not going to be a good fit.

The same is true with a graphic designer. You want someone who can clearly articulate their ideas, work effectively through conflicts, and maintain a generally warm relationship.

Check Out Reviews and Testimonials

Last but not least, when hiring a graphic designer, you should check out what past clients have to say about working with them. Before making a decision, read reviews and testimonials.

You can find these online on sites like Google or Facebook. Maybe the designer will have some testimonials posted on their website.

If they don’t, ask them for some reviews. They should be able to provide you with some; if they can’t this should sound alarm bells ringing.

Hiring a Graphic Designer: What to Do

Now that you’ve read all about hiring a graphic designer, you know what to look for in candidates. Next, it’s time to put these principles to use so you can find the perfect fit.

Looking for a reliable graphic designer to help with your next project? Contact our team today.  With years of experience in all types of industries, we can help take your visual identity to the next level.HTML Article ContentThis is the raw HTML code containing your article content. Use the button above to copy to clipboard.