It can take over five impressions before consumers begin recognizing your brand. Without high-quality graphics, your branded materials could look dull or unprofessional. Instead, consider these top reasons to hire a graphic design agency this year.
After reviewing this guide, you can make an informed decision regarding your marketing needs. Discover the benefits of professional design services today.
1. Experience and Expertise
If you lack graphic design experience, you could make costly mistakes while designing your own branded materials. Low-quality marketing materials can make your business look low-quality. If you fail to impress customers with your marketing materials, they’ll take your business elsewhere.
Partnering with a graphic design company will give you access to their experience and expertise. They can help you create a range of marketing materials to help you appeal to your target audience.
Design trends change constantly, though. If you’re behind the latest trends, consumers might think you’re outdated. They’ll choose one of your impressive-looking, up-and-coming competitors instead.
Working with an experienced design agency will ensure you never fall behind. In fact, you could apply design trends your competitors aren’t aware of.
2. Accomplish Goals
Increasing brand awareness is now a top priority for marketers. Though 85% of companies have brand guidelines, only 30% enforce them. As a result, 77% of brands end up with off-brand content.
Off-brand content can confuse your customers. They might think they’re seeing marketing materials from multiple businesses.
Work with a design agency to develop your brand guidelines. These guidelines list your:
- Logo styles
- Font styles
- Voice
- Tone
- Personality
- Color palette
- Imagery styles
Maintaining a consistent brand will help awareness and recognition grow. In fact, consistency can boost revenue by 20%. Consumers expect brands to appear consistently across all channels, regardless of how or where they interact with your business.
Defining your brand guidelines, including your logo design, can benefit other areas of your digital marketing strategy. For example, you can apply your brand guidelines to your website design, social media content, or print materials.
Maintaining a consistent brand across all marketing channels can help you accomplish your marketing goals.
3. Save Time and Money
Trying to design your own branded marketing materials can steal time from your already busy day. That’s time you could dedicate to helping customers or expanding your business. Relying on a graphic design company can save you time and money in the long run.
You’ll have peace of mind knowing you’re promoting your business using the best marketing materials possible. Promoting your business with quality materials can help you generate more leads and sales. Revenue will increase, improving your ROI.
You’ll have an easier time growing your business as a result.
Hire a Professional Graphic Design Company Today
Don’t worry about designing your marketing materials alone. Instead, request help from an experienced graphic design company. With professional services, you can accomplish your goals and grow your business.
Want to experience these benefits firsthand? We’re here to help your business grow.
Fill out our quote form here to get started.