Did you know that anywhere between 71-92% of search engine users don’t click past the first page?
To make your business visible online, you need to ensure that you rank highly in Google. This means looking into the best SEO trends of 2021 and incorporating them into your marketing strategy. Read on to learn how you can do this and make your next content marketing campaign a success.
1. Optimization for Mobile
Since about 58% of Google searches are made from mobile devices, it’s critical that organizations optimize for Smartphones and tablets in 2021.
This means ensuring that all blog posts, videos, and web navigation features are easy to access and view from both iOS and Android devices. In fact, you should optimize for these devices even over desktop computers since they account for the majority of your traffic!
If you want to take your campaign to the next level, develop and launch a Smartphone app for your business. This is a great way to get people browsing your webpage in a more user-friendly way whether they’re online or offline. You can also use the app as a rewards program that gives people perks for working with your business multiple times.
2. Local SEO
Location-based searches- those searching for services ‘near me’- account for about 30% of all queries made on mobile devices. With the increasing popularity of Smartphones, this number is only likely to increase, making local SEO a priority in 2021.
Make sure that you hire a professional web marketing agency that has expert tools for finding high-volume, low-comp keywords. Experts are accounting for local search more than ever, so it’s likely that you will be given keywords specific to your area. You can also request that content be tailored to your specific demographic so that it targets a certain area that you serve.
3. Video Optimization
73% of people are more likely to invest in a good or service after watching a video about it. This means that boosting traffic to videos that your business creates is a top priority in 2021 and future years.
Incorporate high-volume keywords in the description of your video. Make sure that they’re engaging and easy to access so that you can minimize the bounce rate (and continue to uphold your business’s reputation with Google spiders.) You also will need to link to your SEO-rich video content on social media to drive more traffic to your official site.
4. Artificial Intelligence
Artificial intelligence is one of the most useful SEO trends for identifying favorable strategies in getting your page to rank. This is because it can help you to decode algorithms that determine what aspects of a blog post will get it higher up in Google’s rankings.
Understanding the current algorithm will let you know what parts of your SEO campaign to focus on. Examples of these aspects of SEO include keyword research, inbound linking, or content that ensures viewers won’t bounce.
Get in on the Best SEO Trends Today
Now that you know some of the best SEO trends for 2021, it’s time to boost the success of your marketing strategies. Get a free quote from our experts to learn how much it will cost to plan and implement an SEO campaign that converts clicks to clients.
Our team is also happy to help you with web and graphic design as well as SEO and social media advertisements, so we’re excited for you to reach out.