According to the National Association of Realtors, homes in the Midwest saw a 7.5% increase in price over the last year. This is very good news, and if you’re a realtor, you want to make sure you that your property has the best photography it can possibly have, to secure a sale at a top price. So whether you’re an agent or homeowner, here are 10 tips for capturing stunning photographs that can sell your house as quickly as possible.
1.Invest in Quality Equipment
Quality equipment doesn’t necessarily mean breaking the bank, but investing in a good camera and lens can make a world of difference. We suggest a mirrorless camera (there are many affordable options such as the Sony A6600) with a wide-angle lens so you can capture solid shots.
2. Lighting, Lighting, Lighting
We’ve all seen those photos of properties where the light is flat or hazy or too dark or too fluroscent-y. In many of these situations, natural light can be your best friend. If you can, schedule your shoots as close to the golden hour as possible—early morning or late afternoon—to achieve that soft, flattering light. If you’re in a pinch, you can also shoot mid-day when the sun is directly above the house to help with harsh shadows.
3. Declutter and Stage
This one’s easy, but it can take some time, and that is, to declutter and stage each room. Remove personal items and unnecessary clutter to create tidy and inviting spaces. Let potential buyers envision themselves living there.
4. Highlight Key Selling Points
Every property has unique features that make it stand out. Whether it’s a spacious kitchen, a cozy living room, or a breathtaking view, highlight these key selling points in your photographs.
5. Use Proper Composition
Composition plays a significant role, so frame each shot carefully, paying attention to symmetry and balance to create visually appealing images. If you’re trying to do so with a phone, this can be tricky. If it fits within your budget, you may want to consider hiring a professional to take your photos.
6. Experiment with Angles
Don’t be afraid to experiment with different angles. Capture wide-angle shots to provide an overall view and close-up shots to highlight specific details.
7. Showcase Outdoor Spaces
Outdoor areas are just as important as indoor spaces, especially for properties with beautiful gardens, pools, or patios. Capture the exterior of the property from various angles to give potential buyers a sense of the outdoor lifestyle it offers.
8. Edit Thoughtfully, Carefully, and Minimally
While editing can enhance your photographs, it’s essential to do so thoughtfully and avoid overdoing it. If you do a quick internet search, you can read scary stories about homeowners who posted edited pictures that betrayed what the space really looks like. So it’s best to prepare your property and use natural lighting, as mentioned above. Editing too much could result in a misrepresentation of the property, and no one wants that.
9. Tell a Story
Use your photographs to tell a compelling story about the property. Showcase its unique features, highlight its potential, and create a visual narrative that resonates with potential buyers.
10. Stay Consistent
Consistency is key when it comes to real estate photography. If you’re a realtor, consider developing a signature style that reflects your brand and apply it consistently across all your listings to build trust and recognition among clients.
Stunning real estate photography is a powerful tool for attracting buyers and selling properties quickly. By following these 10 tips, you can have photographs that make your listings stand out in a competitive market. If you need professional real estate photography services, please reach out to us today.