The art of making conversions is complex. There are dozens of factors that go into a successful user journey, none of them quite as important as your site’s first impression.
Getting someone to engage with your brand and make a purchase requires an effective landing page design. We’re going to talk a little bit about how important your landing page is, giving you some insight into things you consider as you try to improve it.
Let’s take a look.
The Importance of Landing Page Design
Think of all the optimization work required to run a successful site. There’s keyword research, content creation, back-end work, link-building, PPC, social media, and more. Not to mention the effort that goes into setting up your payment platforms and site functionality.
All of that is for not when the user gets to your site and is put off immediately. We’ve all visited a site that didn’t strike us as trustworthy. The last thing we want to do is put our personal and financial information into a site that doesn’t seem like it’s up to par.
The landing page is that first impression. If you can manage to nail that impression, your engagement and sales will be a lot better for it.
It’s tough to figure out just what it is that makes a site seem trustworthy, though.
Here are some ideas for you to explore.
Improve Functionality
The main thing is that your links work and the functions of your site are operating smoothly. Ensure that all of your images and graphics are loading, your page is fast, and that the page isn’t bogged down with pop-ups or advertisements.
A user should be able to enter your site, find what they’re looking for, and navigate to that page without any hiccups. Those factors have to do with your site architecture and load times.
Those are both factors that Google uses to rank pages as well, so you can kill two birds with one stone if you improve them.
Work with a Graphic Designer
There’s nothing that speaks to users more than a personalized, well-branded site. When you take steps away from stock images and cheesy fonts, you get a little closer to professionalism and user trust.
The only effective way to do this is to work with a professional. A professional graphic designer can help to make your page appear unique and engaging. If you’re doubting how effective a designer can be, look for a page that hasn’t been uniquely crafted and compare it with one that has.
Which one would you rather work with?
In Need of a Professional Touch?
If your landing page design is a little worse for the wear, we’re here to help you improve it. We can offer you an effective landing page design that attracts users and engages them to work through the rest of your site.
This will justify all of the other hard work you do to optimize your business site. It’ll also give your page a splash of personality.
Contact us to learn more about options and how to move forward with professional graphic design services.