Most companies don’t even think about website strategies. They slap a website up on the internet and hope for the best. Even with good website design, hope is not a strategy.
The good news is that if you’re even thinking about a website strategy, you’re ahead of the competition.
But how do you make sure that you have a solid web strategy in place? How do you put plans in place so you don’t make mistakes? Continue reading this article and we will show you the way.
Analyze Your Current Website
Before you can make any plans for the future, you need to know what you’re currently working with. If you’ve already done things that could hurt your website, you need to make sure you remedy those things before moving forward.
If your site barely has any content on its current pages, you might consider filling those pages with content vs. trying to create a lot of other pages for your site. If your site looks too “thin” it can hurt your results in the search engines.
Optimize Your Website for SEO Purposes
Your website needs to be optimized if you want to show up in search engine results. Look at elements like your title tag and make sure you have your target keyword within your title tags.
Also, include your keyword in your meta description and in a header within your content for the best results.
To make sure that you don’t forget where to include your keywords as well as any other important things you want to hit within your post, create checklists for your content creation and other SEO activities.
Checklists are very helpful when you’re performing SEO tasks since they can get monotonous and it is easy to forget what you did and didn’t do.
Set Up Your Content Marketing Plan
Sticking to a content marketing plan can be difficult. If you don’t have a plan that is written down and thoroughly understood by the team working on it — it’s not going to happen.
Creating an editorial calendar for your blog will allow you to take the stress off. It’s in our nature to wait until the last minute to get things done but an editorial calendar will at least let you see what’s coming up so you can either write the content or assign someone to do it.
If you’re going to outsource your writing, you should have a checklist for the writer so they know they did everything you require.
You might include how many lines you want in each section, how many words you want, the style and voice of the content and anything else that is important for your content creation.
Now you’re well on your way to using your website to grow your business in a successful manner. Each year you should review any changes and trends that are happening and update your website strategies as necessary.
Website Strategies Are a Must
Now that you’ve read through this article, you’ve got some great website strategies to get started with. If you’re feeling overwhelmed or you don’t have the time to take on these tasks, we can help.
Contact us today and let’s talk about how we can help you with your next project.