The Ripple Effect: How a Website Redesign Changes Traffic

As a business owner, one of your most powerful sales tools is your website. Especially since 97% of consumers use the internet to find local businesses.

A proper redesign can give your website the makeover it desperately needs. A website redesign increases your site’s Google ranking, enhances the user experience, and improves mobile responsiveness.

After a professional and thorough website redesign, you’ll be pleasantly surprised at what your website can do to help your business grow.

Website Redesign Boosts SEO

One of the biggest benefits of a website redesign is how it will improve your site’s SEO. The better your SEO, the more sales you can churn from your website.

For those who are unsure, Search Engine Optimization is how well your website ranks in Google. As a website owner, you can improve your SEO through correct keyword usage, incorporating proper linking and backlinking techniques, and by maintaining optimal readability scores. 

Improving your website’s SEO attracts not only more website visitors but visitors in your target market.

As your SEO improves, your rank in Google will rise. As you reach the top of the first page, you’ll notice more website traffic. And if your SEO uses the right keywords, your website traffic should consist of users who match your target demographic.

As a business owner, keep in mind there are over 70,000 Google searches done every second. Therefore, your website needs to stay on top of its SEO game.

Website Redesign Improves User Experience

A website redesign can help you enhance your customer’s experience by creating a user-friendly site that will help your business grow.

To begin, visit your website as if you were a potential customer checking out the site for the first time. Ask yourself these questions as you browse through your pages:

  • Is my site easy to understand?
  • Does my site load quickly?
  • Am I able to find what I am looking for?
  • Is there a clear way to get in contact with the business?

These are just some starting points for a website redesign to improving user experience. People don’t want to visit a confusing website. In fact, 48% of internet users view a company’s website design as an indication of that business’s credibility.

Your website needs to impress, captivate, and engage users. It should not be difficult to navigate, and there should be plenty of call-to-action buttons and contact forms available. With this in mind, you can turn your website into a sales tool that helps your business grow.

Website Redesign for Mobile Devices

Gone are the days of surfing the web on a computer. According to CNBC, 72.6% of the world will access the internet through a smartphone by 2025. Therefore, you need to redesign your website to make it responsive to all mobile devices. 

When redesigning your website, mobile accessibility is the number one priority. Your website should adapt to fit whatever device is being used. This way, customers can navigate your website without problems regardless if they are using an iPhone, iPad, or any other device.

Ready to Redesign?

A website redesign is a crucial part of having a successful business. It allows you to make necessary updates that increase site traffic and help your business grow. Work with a professional web design team to boost your SEO, enhance the user experience, and ensure your site fits all types of mobile devices.

If you’re fired up and ready to redesign, we can help. Click here to contact our team and learn more about our website redesign services.