Great Digital Marketing Ideas That Will Set Your Business Apart From The Rest

Did you know that 61 percent of marketers reported that growing their organic online presence is a high inbound marketing priority for their business? Increasing your business’s SEO rankings are just one of many great digital marketing ideas to improve your communications efforts in 2020.

So what digital marketing ideas and tips should you implement to help you set your business apart from the rest? We’re breaking it all down for you in this post. Keep reading to learn how to stay ahead of your competition with great marketing tactics.

1. Improve Your Search Engine Optimization (SEO)

Are you looking for a way to improve your companies organic online presence? Then search engine optimization, also known as SEO, is the digital marketing tactic for you. SEO is the process of optimizing a website so it will appear in top positions in the organic results of search engine results pages or SERPs.

SEO marketing tools can help you to get your website in front of more users without spending money on advertising. The process of search engine optimization can be long but its results will benefit your website in the long term. 

2. Start Advertising on Social Media 

Other digital marketing ideas include advertising on social media. If you have a larger marketing budget you should consider allocating some of the funds to digital advertising. Advertising can be done easily across social media platforms like Facebook, LinkedIn, Instagram, and Twitter amongst others. 

Before you start advertising on social media, make sure you have good graphics to use as a creative asset for each ad. Good graphic design is essential in successful social media advertising. Work with a professional to create beautifully designed graphics to best promote your business.  

3. Use Search Engine Marketing (SEM) Campaigns

If you offer a product or service that is highly searched for, then perhaps you should think about starting a search engine marketing, also known as SEM, campaign. These campaigns work best when there is already a demand online for this information. 

Prior to launching an SEM campaign, you should make sure that your website is in top shape. While running SEM campaigns it is essential that your landing page is user-friendly and correlates with what you are advertising. If your advertisement and your webpage aren’t aligned it can negatively affect your ad’s quality score. 

Work with a web developer and web designer to make sure that your website is in proper working order to maximize the return on your search engine marketing campaigns. An improved website user experience (UX) will benefit all aspects of your online presence. 

Activate Digital Marketing Ideas

Now that you know some great digital marketing ideas it’s time to get started. Implementing these ideas into your digital marketing strategy will take your business to the next level. We know that getting your company’s digital marketing off the ground can be tricky, but we are here to help.

Contact us at Ignite Creative to activate your digital marketing ideas today! We look forward to helping you reach your digital marketing goals.