Over 60% of retailer web traffic in 2019 was through mobile devices. Traffic from tablets or desktops, on the other hand, continues to decline.
If you run a business online, you can’t afford not having a mobile friendly website.
Keep reading below if you want to learn three ways to make sure your website is set up for all screens.
Designing a Mobile Friendly Website
Wondering how to make a website mobile friendly? First, ensure your page elements work in all environments.
Visitors to your site want good aesthetics and functionality.
Nearly 70% of smartphone users are more likely to buy from brands with sleek, mobile friendly websites. They are expecting the design and content to be clear and concise.
Here are some mobile friendly website design tips:
- Select a clear page hierarchy
- Avoid large blocks of text
- Include large, compelling visuals
- Keep online forms short
- Choose an easily readable font
- Get rid of pop-ups
- Make CTAs clear and prominent
You should also check how quickly your pages are loading. Make them as fast as possible.
Nearly half of online users refuse to wait longer than three seconds for a website to load.
Is Your Website Mobile-Responsive?
When building a website or selecting a theme for your blog, ask yourself this question: is my site mobile friendly?
Have you ever navigated to a page on your phone and noticed the formatting was off? That’s because the website wasn’t designed for mobile.
Smartphone content is vertically stacked versus computer monitors where you can navigate in various directions.
Webmasters have the option of making a site responsive or adaptive.
Your website is automatically resized to mobile under responsive design. When selecting an adaptive design, you’ll have two sites designed for either a smartphone or desktop.
Get a web designer to build this for you. Many programs like WordPress or Wix also offer pre-made themes that look fantastic on mobile.
You should know where the majority of your traffic comes from. Is it from mobile devices or a computer? This will guide your decision making.
Apply Viewport Meta Tags to Your Web Code
If you want to be truly mobile-responsive, you should also consider adding viewport meta tags (also known as responsive design meta tags).
Even though viewport meta tags don’t directly influence your website’s SEO, other meta tags do. This one is more important for keeping visitors on your site.
Viewport meta tags will help your page dimensions change between monitors and smartphones.
Here is an example: <meta name=”viewport” content=”width=device-width,initial-scale=1.0″>
Inserting the code isn’t overly complicated to do yourself, but you can reach out to a web designer to do it for you.
Is Your Website Configured for Mobile?
Do you have a mobile friendly website? If the answer is no, it’s not too late to make some adjustments to ensure you don’t lose new visitors or customers.
Ignite Creative is a client-focused web design agency available to help you. We specialize in website design, graphic design, and SEO.
Contact us now to get started or learn more.