When it comes to search engines, Google controls 71% of the market. This means that if you want potential customers to find and interact with your business, then you need to be on Google.
But, how do you get to the top of a Google results page? There are a few ways, but all of them require you to be smart about your search engine optimization efforts.
Here are three of the best hacks for getting your website to the top of Google.
1. Make Your Website Mobily Friendly
On July 1st, 2019 Google switched over to mobile-first indexing. This means that they’re using the mobile version of your website to index and rank it.
In order to get your website on Google, therefore, you’ll need to make it mobile-friendly.
Responsive design doesn’t take much effort on your part, as most web design platforms come with a mobile-friendly version that you can edit and publish.
However, if you’re not quite sure how to do that, then it’s best to team up with a web design team who knows exactly how to optimize your website for mobile content. Site optimizing will ensure Google ranks it higher.
2. Rehaul Your Keyword List
If you’re not ranking on Google, then one of the most solid SEO tools you can use is Google’s Keyword Planner.
Forget about all of your old keywords and start over fresh with a brand new list. Then, break this list into two parts: informative keywords and commercial keywords.
Informative keywords are keywords that you’ll most likely use in your blog. These include longtail keywords that being with “how to,” “where to find,” “top 10,” and similar phrases.
These are great! You’ll definitely want to include these. But, also include commercial keywords as they’re the ones that really sell.
3. Invest in PPC Ads
While it might seem like an investment that you can’t afford as a small business, pay-per-click (PPC) ads are one of the most budget-friendly forms of advertising.
In fact, Google ads convert 50% better than organic traffic. This is because you’re able to create highly-targeted campaigns to attract people looking for exactly what you have to offer.
And, most businesses earn double their ad spend back on ROI when they invest in paid ads.
So, do you need SEO? Yes!
Do you need paid ads? Technically, no, but to get your website to the top of Google, you might!
Help Getting Your Website to the Top of Google
Digital marketing isn’t always easy. There are a lot of moving parts and factors that affect successful campaigns.
If you’re struggling with getting your website to the top of Google, then ask for help! A team of digital marketing strategists with experience in SEO will be able to help you reach the #1 spot.
If you still can’t figure out why you’re not ranking on Google, then take a look at our guide on why your website isn’t driving traffic.
This will help you troubleshoot a few more issues before you start working with an SEO professional.