77% of people in the United States go online on a daily basis.
Whether you’re a small, local upstart looking to get your foot in the door or you’re an established, multi-national corporation with many clients, your company needs a strong web presence.
Your website represents your business. But is it sending the right message?
Read on to learn about some of the most common website designing errors and discover why you may be missing out on traffic.
Your Design is Outdated or Unprofessional
If you were around in the early 2000s, you might remember Geocities. It was more or less the world’s first DIY site builder designed for the everyday person.
While it was cool that anyone could build their own site using Geocities’ easy website design layouts, users’ limited options made their sites look…well, they weren’t great.
While Geocities is dead and gone, the DIY spirit is still alive and well. In fact, there are still plenty of platforms that allow users to build their own site in a matter of minutes.
But when push comes to shove, most DIY websites still have the same problems now that they did back then. They just don’t look professional enough to win over an audience.
Sure, designing your own website is a great way to save a few dollars. But if you’re using your website as a business tool, you can’t afford an unprofessional looking website.
Your Site is Too Slow
You can only make one first impression, so it needs to be a good one. Unfortunately, many websites lose users before the site even loads.
Long loading times tend to be the biggest culprits of big bounce rates. Studies show that the average user will only wait between two to three seconds for a website to load.
If a user has to wait for large images to load or redirects, there’s a chance you’ve lost them for good.
There’s No Incentive for Users to Stick Around
Even if your website loads quickly, there’s no guarantee that people will stay on your site. Nielsen Norman Group found that the average person will only spend 10 to 20 seconds on a website before clicking the ‘back’ button.
You need to grab their attention and keep it.
The best way to do this is by offering your customers some sort of value proposition. Time is a commodity, after all, so what will you offer them in exchange for their attention?
This is a big reason why so many sites have blogs or splash pages that offer free ebooks or discount codes.
Your Mobile Experience is Poor
The best website design works across a number of platforms. Users should be able to browse your site easily on a cellphone, desktop, or tablet.
The majority of all web traffic now comes from mobile devices, so it’s time to provide your users with a convenient, enjoyable experience across all devices.
Website Designing Disasters to Avoid
If any of the above website designing missteps sound familiar, it’s time to redesign your website. Your customers count on you to provide easily accessible info. Isn’t it time you give it to them?
Get in touch today to learn how Ignite Creative’s web services and marketing expertise can help your site get up to speed.