You’re thinking about what to do for your small business website but with so many other businesses just like yours, how do you make it stand out?
You’ve noticed most of the other businesses in your area all have boring websites that look the same. This could be a good opportunity to get people’s attention with a great small business web design.
Continue reading this article and we will share with you how you can make your business website stand out in the crowd.
What to Do to Make Your Small Business Website Stand Out
Winging it with your website design isn’t going to do you any favors. These tips can help you get better results.
1. Make Your Site Easy to Navigate
When people come to your website you have a very short time period to get people’s attention. If they come to your website and they aren’t sure where to go to find the information they want, they’ll head back to the search engines and find another site to help them.
Put your content in categories and make sure the most important pages are in your top navigation.
2. Include Trust Factors
Trust factors are a must in this day and age. People don’t trust easily which is why you should include testimonials, associations, publications, and more.
There’s no such thing as too many trust factors. If you don’t want to flood your homepage with all of your trust factors, you can put a few on the homepage and have a separate page for trust factors.
3. Place Clear Call-to-Action Statements
Before you create your website, you need to know what you want people to do. What is the main goal of getting people to your website?
Do you want to get people to sign up for your email list? Do you want people to check out a sales page? Maybe you want people to contact you with questions about your products and services.
Know what it is that you want people to do and put clear call-to-action statements to allow people to take that action right away if they are ready.
4. Use Contrast
If your website doesn’t have enough contrast, it can be difficult to read. Your website should be visually appealing and easy to read so people will stay on your website and get the information they need to make it to your desired action.
5. Use Videos
Videos are a great way to grab attention. People often don’t want to read and videos will help you keep people on your website even when they don’t feel like reading.
You can use explainer videos, product videos, tutorials, and other videos to break up the content on your website.
Need Help Making Your Website Stand Out?
Now that you have these tips on making your small business website stand out, you might need some help. The good news is — we can help you!
Contact us today to ask any questions or get started with us.