It can take over five impressions before consumers become aware your painting company exists. Without a branding strategy, you might miss the chance to build your online presence. If consumers don’t realize you exist, they’ll turn to your competitors instead.
Here are a few simple ways painting companies can boost brand visibility online. With these marketing ideas, you can remain top-of-mind with consumers.
The next time they need a painting contractor, they’ll recall seeing your brand online!
Start marketing with these tips for your painting business today.
Research Your Target Audience
In order to make the most of these marketing ideas, it’s important to gather research. Otherwise, your marketing materials might not appeal to your target audience.
Research who your customers are, how they behave, and what they care about by gathering demographic and psychographic research. For example, you might consider their:
- Location
- Age
- Household income
- Marital status
- Career
- Interests
- Pain points
- Hobbies
You might want to segment residential and commercial clients, too.
Then, determine what your clients search for while online. Your keyword research will benefit your content creation and search engine optimization (SEO) strategies.
Establish Brand Guidelines
In order to build brand awareness and recognition, you’ll need to maintain consistency throughout your branded materials. Color can boost brand recognition by up to 80%. Meanwhile, brand consistency across all platforms can boost revenue by up to 23%.
Your brand guidelines should outline your:
- Logo styles
- Imagery styles
- Font styles
- Color palette
- Voice
- Tone
- Personality
Apply your branding to your painting company website, print materials, and digital materials.
Created Branded Content
Start creating helpful, informative content for your painting company website. Use your keyword research to determine what topics to cover.
If you need help, consider working with a digital marketing agency that has experience helping painting companies. They can create content that will demonstrate your experience and expertise in the industry.
Use SEO to ensure people find your content online. Higher search engine rankings can help boost your brand visibility and online presence.
Design PPC Ads
You can also generate brand awareness and website traffic by creating pay-per-click (PPC) ads. However, PPC advertising can get costly if you lack experience.
Consider working with a digital advertising agency that offers PPC services.
Stay Social
Reformat your blog posts and website content for social media. Direct them to your website for more information.
Don’t forget to engage with your audience. Answer their questions and let them know you’re there to help.
Nurture With Emails
Add a lead magnet to your website to encourage visitors to subscribe to your email newsletter. Then, use email marketing to nurture your existing leads.
Email marketing can help your remain top-of-mind. You’ll have an easier time drawing previous visitors back to your painting company website, too.
Establish a Strong Online Presence for Your Painting Company Today
Help more people find your painting company online! With these tips, you can boost your online presence and remain top-of-mind with clients. Then, you can generate more leads and sales than ever before.
Remember, you don’t have to use these marketing ideas alone.
Instead, consider working with an experienced digital marketing agency this year. Contact our team today to get started.