{"id":2280,"date":"2019-12-17T09:56:00","date_gmt":"2019-12-17T09:56:00","guid":{"rendered":"https:\/\/ignitecreativeco.com\/2019\/12\/17\/what-are-geometric-fonts-and-why-brands-should-use-them\/"},"modified":"2022-05-25T03:04:45","modified_gmt":"2022-05-25T03:04:45","slug":"what-are-geometric-fonts-and-why-brands-should-use-them","status":"publish","type":"post","link":"https:\/\/ignitecreativeco.com\/what-are-geometric-fonts-and-why-brands-should-use-them\/","title":{"rendered":"What Are Geometric Fonts and Why Brands Should Use Them"},"content":{"rendered":"\n
A picture is worth a thousand words, right?<\/p>\n\n\n\n
Well, not always. In fact, 95% of online information<\/a> comes to us in words, not images.<\/p>\n\n\n\n When you’re choosing brand fonts for your company or web design, font choice matters<\/a>. The way words look can have an impact on the mood and decision-making of the reader. <\/p>\n\n\n\n Many web designers and marketers find that geometric fonts put viewers in the mood to buy or click on what they’re selling.<\/p>\n\n\n\n Sound like something your company needs? Read on for your guide to geometric fonts and how they can benefit your brand.<\/p>\n\n\n\n Geometric fonts are a typography based on geometric shapes, such as perfect circles or clearly defined angles and squares. These shapes create a very structured character for each of the letters.<\/p>\n\n\n\n Some examples of popular geometric fonts are Gilroy, Ciruclar, and Avenir. But there are many, many more options to choose from.<\/p>\n\n\n\n These fonts first appeared in the 1920s as designers began incorporating architectural elements into typography. They resurged in popularity in the 1970s and again in the 1990s, and now they reign supreme on the internet.<\/p>\n\n\n\n Some of the biggest and most successful internet companies use geometric fonts. Google, Airbnb, and Spotify all employ a geometric typography that has served their brand well. The iconic, colorful Google logo is one of the most recognizable instances of a successful branding font.<\/p>\n\n\n\n Typography, in general, has a huge impact on how consumers perceive your brand. Your choice in font can make (or break) the effectiveness of your marketing.<\/p>\n\n\n\n Choosing the right font can make consumers feel happy, or sad, or more likely to buy something – or less. You want your font to draw in those clicks and the money!<\/p>\n\n\n\nWhat Are Geometric Fonts?<\/h2>\n\n\n\n
How Can Geometric Fonts Help Your Brand?<\/h2>\n\n\n\n