{"id":2277,"date":"2019-12-10T09:50:00","date_gmt":"2019-12-10T09:50:00","guid":{"rendered":"https:\/\/ignitecreativeco.com\/2019\/12\/10\/click-here-now-creating-a-call-for-action-that-works\/"},"modified":"2022-05-25T03:04:45","modified_gmt":"2022-05-25T03:04:45","slug":"click-here-now-creating-a-call-for-action-that-works","status":"publish","type":"post","link":"https:\/\/ignitecreativeco.com\/click-here-now-creating-a-call-for-action-that-works\/","title":{"rendered":"Click Here Now! Creating a Call for Action That Works"},"content":{"rendered":"\n
Imagine you’re driving and you pull up to an intersection. There’s no stop sign or traffic light. What do you do? <\/p>\n\n\n\n
Without a road sign telling you what to do, you might feel confused, lost, and uncertain.<\/p>\n\n\n\n
As a business owner, you never want a customer to feel this way when they visit your website. <\/p>\n\n\n\n
Luckily, there is an internet equivalent to a road sign \u2014 the call to action or CTA. <\/p>\n\n\n\n
Read on to learn how to create a call for action that will point your customer in the right direction. <\/p>\n\n\n\n
Your CTA should encourage your customer to take one action. It might seem like a good idea to list everything you have to offer, but it can actually work against you. <\/p>\n\n\n\n
In fact, the more options there are, the harder it is to make a decision. This is demonstrated in the famous jam study in which grocery store shoppers were offered samples of 24 different jams. On a different day, there were only 6 options.<\/p>\n\n\n\n
Those who had more options to choose from were one tenth as likely<\/a> to buy the jam as the people with fewer options. <\/p>\n\n\n\n Less is more. Decide on one result you want and create your CTA with that in mind. <\/p>\n\n\n\n Whether you’re using a button or an internal link call to action, start with a command verb.<\/p>\n\n\n\n Think back to the driving analogy above. A stop sign says STOP, which commands you to halt your vehicle. You don’t have to interpret it, the meaning is clear. Plus, it’s concise enough to fit on a sign.<\/p>\n\n\n\n The same concept applies to a CTA. If you have a minimalistic website design<\/a> that centers around a sign-up button, you don’t have much space.<\/p>\n\n\n\n Decide what action is the most important for your business. Then, choose a command verb that matches that action.<\/p>\n\n\n\n Do you need newsletter subscribers? Do you want people to download an eBook? Are you selling a product?<\/p>\n\n\n\n Command verbs like Subscribe, Download, or Buy will tell your customers what to do next. <\/p>\n\n\n\n Sign Up and Register Now are common CTAs. But, these examples don’t tell the customer what they’ll get in return.<\/p>\n\n\n\n A better choice would be Sign Up for a Free Trial. This clearly tells the customer that they’ll get a free trial if they sign up. It gives them a reason to make a decision.<\/p>\n\n\n\nUse Command Verbs<\/h2>\n\n\n\n
Give Your Customer a Reason to Act<\/h2>\n\n\n\n