What Is SEO for Plumbers? How to Grow Your Plumbing Business Online

At any moment in time, up to 84% of Americans are shopping for something. So, no matter what product or service your business is selling,  you want to be sure your website appears.

As a plumber, how can you show up in the top results when someone searches for plumbing services? Incorporating SEO on your plumbing website can help your website rank higher. 

This guide to SEO for plumbers will show you how to generate more website traffic and leads for your plumbing business. 

What Is SEO?

SEO stands for search engine optimization. Search engine optimization is the process of optimizing your website to rank higher on the search engine results page. 

When you rank on the first page of Google, more people are likely to visit your website and become a lead. Then, you can use other digital marketing strategies to turn those leads into customers.  

Components of SEO for Plumbers

If you don’t want to miss out on potential business, your plumbing website must be using SEO best practices. Here are some of the activities and tactics included in SEO that you can use to rank higher on the search engine results page. 


Keywords are words or phrases people type into the search bar to find information. Google uses these keywords to interpret what users are looking for and provide them a list of the best results that match their search. 

Google will index your plumbing website for keywords to determine if your site’s content provides the best and most useful information to the searcher. Research keywords relevant to your plumbing business to include keywords that your potential customers are searching for. 

Long-tail keywords specific to the services you provide are less competitive. So incorporating these keywords can help you rank higher on the search engine results page. 

Local SEO

86% of customers rely on search to find a local business. These “near me”  searches indicate that a potential customer is actively looking for services. So if someone searches for “plumbers near me,” you want to rank high in the results. 

To help ensure you show up in “near me” searches, you must have your business’s information in Google My Business, Facebook, and Yelp. Including your address, phone number, and hours on these sites confirms your location so you can show up when customers search in your area. 

Good reviews on these sites illustrate that your plumbing business is credible and trustworthy. Therefore, more people will want to hire your services. So managing your reputation online can bolster your SEO strategy. 

Technical SEO

This type of SEO includes everything on the backend that ensures your website is responsive and user-friendly. Without proper headers, tags, descriptions, images, and responsive coding, Google won’t be able to index your site, and you won’t appear in search results. 

Google now does mobile-first indexing, so when Google indexes your website, they use the mobile version. Making your website mobile-friendly is a must, or it will hurt your training on the SERP. 


Content includes the text, images, and videos that appear on your website. If you have helpful original content on your site, search engines will favor your site over competitors. Your content should be optimized to include your plumbing-related keywords to drive traffic to your site. 

Starting a blog is a great way to fill your need for content. You can create blog content that answers frequently asked questions to rank for relevant keywords.

Blogs can be shared on social media and backlinked by other websites. These shares illustrate your content is informative and credible, so Google will rank it higher. 

Start Optimizing Your Plumbing Website Today

SEO for plumbers is an essential tool to help you reach more customers and generate business for your company. Incorporating keywords, local SEO, technical SEO, and relevant content will help you rank higher on the search engine results page. This ranking will help you stand out and beat your competition. 

Need help optimizing your plumbing website? Our SEO services will get you on track to grow your business.