You’ve worked hard to build up your landscaping business, and you’re ready to set up a website to help potential clients find you. A well-designed landscaping website is on duty around the clock to show off your services, communicate important information and offer valuable advice to those in need of landscaping services. You want to make sure it features all the information clients might look for. If you’re wondering what to include in a website for a landscaping business, read on for the essentials that you should consider.
Portfolio of Projects
Keeping an updated portfolio of your latest projects shows potential clients the standard and style of work they can expect when they make use of your services. Make sure that the photos you take of your projects are not just snapshots, but beautiful works of art that show off your work to perfection. Before and after galleries are another brilliant way of making use of visuals to attract potential clients.
Providing clients with a facility to book appointments with your landscaping business online is a good way to catch them in the moment. Getting an appointment booked while they still have their imaginations full of what your work could look like in the space is a step closer to landing their business. It also reduces the opportunities for your name to slip out of their memories.
Information to Include
Providing all the info that a client may look for, gives them what they need to decide on your services. Online consumers generally have short attention spans and are quick to move on if they don’t find what they’re looking for. A well-designed website lays all the information out clearly and logically and contains all the navigation to locate the information they are looking for. Think about including:
- any awards won
- contact information
- licensing information
- pricing packages
- types of landscaping services you offer
When someone visits your landscaping website they should see all the info that can help them decide if your business is the right one for them to work with.
Blog Full of Useful Tips
Why blog for SEO? A blog full of useful, on-topic information is great for landscaping SEO and can help raise the visibility of your page. As more internet searchers find your website, helpful knowledge shared freely can help establish your website as a go-to source of information for garden lovers who want to know more about landscaping. This creates a positive cycle of page views leading to higher SEO ranking and more visitors that may lead to new clients.
Reviews and Testimonials
When looking for a new service, people want to hear the opinions of previous clients. Creating space for reviews and testimonials in your website design is an important part of building your reputation and credibility as a landscaping company. Consider letting clients leave reviews directly on your website. Choose a website design that accommodates reviews either as a rolling slideshow that cycles through them or as a set-apart subpage that potential clients can browse.
Your Landscaping Website – A Marketing Tool That Never Sleeps
A well-designed website that accurately reflects the ethos of your business is a permanent marketing tool. Invest in your website and let it work for you to grow your business.
If you found this information useful, feel free to browse our other posts for more website insight, or get in touch today to find out how we can help you create the website your business deserves.