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2020 SEO Trends

SEO for the New Decade: 5 Search Trends to Know in 2020

Of all the sites on the web, 91% receive no traffic at all from Google. And seeing as Google is the world’s most popular search engine, that can spell trouble for your business.

But with a new year comes new opportunities to turn things around. Let 2020 be the year that you focus on growing your business through a new SEO campaign by checking out these five search trends that are sure to dominate this year.

1. Rephrase Your Keywords

Search engines are still responsible for the bulk of our information gathering. At the same time, people are looking to prioritize convenience. Instead of waiting for a browser to load, most would rather use their voice-activated mobile assistant to do the searching for them.

One Forbes contributor suggests that by the end of this year, 30% of all searches will be screenless.

To take advantage of this exciting trend, you’ll want to rethink how you title your content and plan your keywords, focusing on natural query phrasing. So instead of ‘great search trends’ you may want to phrase it as ‘what are some great search trends?’

2. Prioritize SEO on the Go

Mobile traffic already makes up the bulk of Internet browsing, and as 2020 rolls on, its popularity will only increase.

Since the bulk of your customer base will find your site via a mobile device, make sure your business is prepared by optimizing your content for mobile. If you’re running your site on Wix or WordPress, you should be good to go.

Google penalizes poor mobile optimization, so if you have a custom-built site, it’d be wise to double-check your mobile optimization.

3. Your Reputation Precedes You

If a customer has a poor experience with your business, research suggests that they’ll tell between nine to 15 people. Seeing as anyone can review a business online, you’ll want to dedicate more time and resources to managing your company’s reputation.

Don’t ignore negative reviews. Reaching out to an unhappy customer can turn things around, so act as soon as you can and monitor all chatter about your business.

4. There’s No Shame in Outsourcing

Outsourcing your SEO is a fantastic way to save your company money while still getting fantastic results.

Instead of trying to figure out the inner workings of things like:

  • Social media management
  • Reputation management
  • Web design
  • Content creation
  • Customer interactivity

Let an agency help you out. You’ll only pay for the services you need the most and you can rest assured that your company’s marketing is in good hands.

5. You’ll Need More Than Great Keywords

When people hear SEO, they think of things like keywords and blogging. But there’s so much more to it than that!

For instance, when ranking sites, search engines account for a site’s aesthetics and usability. If your site is old and outdated, the odds of making it to the front page are slim to none.

Evaluate your website and see if it’s time for an update. You might just see a huge uptick in traffic!

Future-Proof Your SEO Strategy With These Search Trends

2020 is shaping up to be a great year for SEO, and you can make it even better by incorporating these search trends into your strategy.

We’d love to be a part of your business’ big year! Get in touch today to find out how we can help you with everything from web design and hosting to graphic design and SEO!

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