Over 40% of homebuyers search online before contacting a real estate agent. With search engine optimization (SEO), you can appear as people search for an agent or listings. Appearing before your competitors can ensure your company’s long-term growth.
Not sure if you’re ready to invest in on-page SEO? Read on to discover how your real estate website can benefit from a strong SEO strategy today.
Attract Relevant Traffic
Search engines generate 300% more traffic to websites than social media marketing. In fact, over 90% of all experiences online start with a search. About 60% of users click on results within one of the top three slots.
People are already looking for local real estate agents and listings online. With a strong SEO strategy, you can attract ideal clients to your website.
Improving your organic rankings with on-page SEO can help you appear at the top of search engine result pages (SERPs).
Optimizing your content with SEO will also help you appear for relevant searches. Otherwise, people will leave your site without exploring your content. As they leave, your website bounce rate could increase.
A high bounce rate indicates you’re offering visitors a negative experience or providing content that doesn’t match their search intent.
With keyword research and on-page search engine optimization, you can create content that aligns with the reader’s needs. People will linger on your website, increasing your dwell times. More people will click on your content on SERPs, increasing your clickthrough rate.
Improving these metrics will boost your search engine ranking for a range of keywords.
Generate Awareness
People won’t choose your real estate agency if they don’t realize your brand exists. Improving your search engine rankings for different keywords can help you generate brand awareness. Each time someone sees your site as a result, awareness will grow into recognition.
Generating brand awareness and recognition can help you stick at the forefront of the consumer’s mind. They might recall your business the next time they need a real estate agent.
Establish Credibility
Appearing at the top of SERPs can help boost your brand’s credibility, too.
If you’re not on the first page of results, people might struggle to trust your brand. They might choose a business that appears at the top of the first page instead.
Meanwhile, optimizing your website copy can help more people learn about your real estate agency. They can discover your experience and expertise before trusting you as a go-to resource.
Generate Leads
Attracting more website traffic through your website copy can also help you generate high-quality leads. You can add a call to action (CTA) at the end of each post to encourage readers to contact you or explore your listings.
Once you improve your rankings, you can maintain those rankings for years. You can reap these benefits long-term!
Invest in On-Page SEO for Your Real Estate Website Today
Investing in on-page SEO can help more people find your business. You can attract new clients to your real estate website with ease. Consider investing in SEO to experience these benefits firsthand!
You don’t have to develop your SEO strategy alone. We can help.
Request a quote today to get started.