Grow Your Audience and Boost Your Brand: 8 Effective Instagram Marketing Tips for 2021

Are you looking to build your brand on Instagram?

The pandemic led many businesses to look for online solutions. One of the best ways to connect with your audience is through social media. Instagram is one of the most popular platforms, with over 1 billion users.

Are you looking to integrate Instagram into your social media marketing strategy? Here are eight valuable Instagram marketing tips for 2021.

1. Use a Business Account

One of the first things you should do when Instagram marketing is to use a business account. A business account gives users access to features that a regular user may not need. This includes Instagram ads, shopping, and primary and secondary inboxes.

2. Know Your Audience

Understanding your audience is the first step to any successful business venture. It allows you to strategize your content to fit your target audience. The most active Instagram users are within the younger age group, between 18 and 29.

Knowing the demographics will serve as a basis for your Instagram marketing strategy. This will also be a crucial factor when you decide to host Instagram ads.

3. Optimize Your Account

If you own a business website, you may already be familiar with SEO. One of the great things about SEO is that you can apply this to your social media accounts. Define your niche and make that your primary keyword.

Place this keyword in your username and bio. This will make your account more visible when users look for something related to your niche. Your bio can also include your contact information and a link to your website.

4. Use Great Visuals

Instagram is an app built on the sharing of images and videos. If you want to boost your Instagram visibility, you need to have great visual content. You don’t need to hire a professional photographer, but ensure that you have good composition and quality.

5. Choose an Aesthetic

When you’ve decided on your content, you must decide on how you want your brand to look on Instagram. Choosing an aesthetic or color theme will make your brand’s personality stand out.

Choose a consistent style for your posts. This will help your followers identify and recognize your content with ease.

6. Write Compelling Captions

Visual content is the main focus of Instagram. However, you can also use captions to your advantage. Prioritize the first two lines of your caption and keep your voice consistent across your posts.

7. Know How to Use Hashtags

Hashtags are a popular tool across almost every social media platform. Instagram allows you to use up to 30 hashtags in a single post. However, you may want to avoid doing this.

Limit your posts to only five to nine hashtags each. Only use hashtags that are relevant to your niche. Doing more than this could make you seem spammy or turn off your followers.

8. Engage With Your Audience

Posting good content is the first step to gaining a following. If you want to grow your Instagram brand, it’s essential to engage with your audience. Your followers will recognize your effort and this will allow you to deepen your bond.

8 Effective Instagram Marketing Tips for 2021

Now you know some great Instagram marketing tips for the incoming year. From engaging with your audience to posting good visuals, here are some great ways to grow your brand.

Looking for more ways to grow your brand? Contact us today!