6 Benefits of Video Production Services for Your Business

According to a recent survey, 98% of shoppers watched some type of “explainer video” so that they could learn more about a particular product or service. Wow! 

Truth is, we live in a video-first world. Scroll through any social media feed, and you’ll see videos dominating the landscape. So if you’ve been on the fence about investing in professional video production services, you might want to consider making the leap. Here are 6 benefits to consider. 

1. Improved Customer Engagement and Retention

Videos capture more attention than static content, and videos keep viewers engaged for longer periods of time. When you work with a video production company, they can work with you on narrative and messaging that will reach your target audience. Key benefits when it comes to customers include:

  • Higher engagement rates: Videos generate more shares than text and images combined
  • Increased time on site: Visitors spend more time on websites with video content
  • Better message retention: Most viewers retain more of the message when watching it in a video than when reading
  • Emotional connection: Well-produced videos create stronger emotional bonds with your audience

2. Enhanced Brand Visibility and Reach

High-quality videos are more likely to be shared, and this can increase your reach. On social media, video content performs exceptionally well on platforms like YouTube, Instagram, LinkedIn, and TikTok, where algorithms favor visual content. When you invest in professional video production, you get your brand’s name and your services out there in ways traditional ads usually can’t touch.

3. Increased Sales and Conversion Rates

Product demonstration videos, customer testimonials, and explainer videos help potential customers understand your offerings better, which leads to more informed purchasing decisions. According to Forbes, videos on landing pages can increase conversion rates by up to 80%, and email marketing campaigns featuring video content see click-through rates improve by 200-300%.

4. Long-Term Value

An investment in professional video production offers long-term value. One of our favorite things to see is when a single well-produced video finds life across multiple platforms and marketing campaigns. This maximizes your return on investment. Video content tends to have a longer shelf life than many other marketing materials—sometimes generating leads and engagement months after creation.

5. Competitive Advantage

Professional video production services provide you with an edge if your competition isn’t taking part in video marketing. High-quality videos establish credibility and professionalism. While sometimes you can get away with using iMovie or open-source video editing software, it can only take you so far. Professional videographers use high-end editing suites, and of course have a good grasp on lighting, sound quality, and storytelling principles that amateur productions often lack.

6. Better SEO Performance

Professional videos are more likely to rank higher in search results. Videos increase the likelihood of appearing on Google’s first page. Professional video production services make sure your content is optimized for search engines with proper titles, descriptions, and tags that drive meaningful engagement. 

If you need videography or photography services, please get in touch with us today