Last year, vacation rentals racked up more than 200 million overnight stays. Those of us who live in the Ozarks know that our area is an amazing place for vacationers. There are plenty of things to do, from hiking to floating, to historical sites and summer and fall festivals. If you’re a property owner hoping to make the most of your Ozark vacation rental, here are five effective ways to showcase your property and attract more bookings.
1. Highlight the Natural Beauty
Given the Ozarks is pretty high on the list of places with awesome natural scenery, then showcase the views and outdoor spaces of your property whenever possible. And remember, quality photography has a big impact on booking decisions. Whether you have a lakefront cabin, a wooded retreat, or a nice hillside home, emphasize these features in your listing.
- Take high-quality photos of sunrise or sunset views from your property
- Showcase any outdoor living spaces like decks, patios, or fire pits
- If you have direct access to nature trails, lakes, or other outdoor attractions, make sure to mention and photograph these
2. Emphasize Unique Amenities
What makes your vacation rental special? Maybe it’s a hot tub with a view, a game room, or a fully equipped outdoor kitchen. Whatever unique amenities your property offers, make them a focal point of your listing.
- Create a list of standout features and amenities
- Use professional photography to showcase these special touches
- Consider adding virtual tours or 360-degree photos of particularly impressive spaces
3. Tell Your Property’s Story
Every property has a story, and sharing yours can create an emotional connection with potential guests. Whether your rental is a restored cabin, a modern retreat, or simply put, just a great home to stay in, let guests know a little bit about its history or story. What inspired you to transform your property into a place for guests to relax and wind down?
- Write a property description that goes beyond just listing features
- Share any interesting historical facts or anecdotes about the property or area
- If you’ve put personal touches into the decor or renovation, mention this to add a personal feel
4. Showcase Local Attractions and Activities
Your vacation rental isn’t just about the property itselfâit’s also about the experiences guests can have in the area. Highlight nearby attractions and activities that make your location special.
- Create a guide to local hiking trails, fishing spots, or scenic drives
- Recommend nearby restaurants, shops, and attractions
- Offer insider tips on the best times to visit certain spots or lesser-known local events
5. Leverage Guest Reviews and Testimonials
Nothing speaks louder than the positive experiences of past guests. Encourage satisfied visitors to leave reviews.
- Display a selection of your best reviews on your listing page
- Respond to all reviews, both positive and negative, to show that you value guest feedback
Think of your rental as more than just a place to stay. Think of it as a vacation destination where memories are made. With the above strategies, you can give potential guests a sneak peek at an experience that is waiting for them and secure more rentals.
If you need professional photography services for your vacation rental, please get in touch with us today.