It doesn’t matter what business or industry you’re in these days, a website is not optional for you. Right now, you’re probably thinking, “That can’t hold true for construction.”
The reason you think that is because construction is an inherently local business. You get work from word of mouth and direct referrals from happy former customers, right? Unfortunately, you need a construction website as well because it will improve your business.
Not sure what benefits you’ll see from a construction company website? Keep reading and we’ll cover five essential benefits you can expect.
When people consider doing sending business to a new company or need a business in an industry they don’t normally work with, the first thing they do is look for websites. In fact, checking websites is one of the ways people look for fake businesses. If you want new customers’ trust, you must meet their expectations that you’ll maintain an online presence.
2. Lead Generation
A website also provides you with a golden opportunity for lead generation. The simplest way you accomplish this is through easily found contact information. If people like what they see on your site, they’ll often call or email immediately.
You can also boost lead generation with some SEO tactics, such as content creation and website performance optimization.
3. Brand Building
Every business has a brand, whether they know it or not. If you don’t define it, your customers will. One of the big website design tips you should embrace is integrating branding into the site from day one.
Get your logo and business colors onto the site. Go beyond that, though.
Are you a fourth-generation contractor? Is your credo all about delivering on schedule and on budget? That’s all part of your brand and your site gives you a venue to talk about it.
Customers connect better with brands that stand for things they like.
When you don’t run a website, people must figure out what kind of work you do by what they hear. The site lets you lay out precisely what you do and for whom. Do you specialize in large-scale commercial projects or do you take on residential work as well?
This helps you weed out bad-fit clients.
5. Visual Advertising
When it comes to construction, pictures do a lot of heavy lifting. Your site can serve as a portfolio for your past projects. That portfolio, in turn, serves as pure visual advertising for anyone considering similar future projects.
Creating Your Construction Website
Your construction website can do a lot of work for you, but it needs a strong foundation. That means you need a site that conforms with the norms on similar industry websites. It must also play well with search engines, which generally means you need professional help with the setup.
Still, what goes on a business website matters as much as what goes into it. Fill it with quality content and images.
Ignite Creative specializes in service-based website design. For questions or to get started on your website, contact Ignite Creative today.