About 68% of all activities online start on a search engine. Meanwhile, about 50% of Google searches are local. Unfortunately, the majority of people (75%) don’t look at the second page of results.
A higher ranking on search engines could help people find your HVAC services with ease. Then, you can generate more leads and sales to grow your business.
Not sure how to develop a strong HVAC SEO strategy? Here are five simple tips that can help. With these tips, you can boost your SEO efforts and ROI.
Start marketing with these five simple tips today.
1. Research Keywords
It’s important you’re creating HVAC content your clients want to find online. With that in mind, start by gathering HVAC SEO research. Focus on keywords that align with the search engine user’s intent.
What do your clients expect to find during a search? What questions are they asking about your HVAC services?
Understanding the questions they ask will help you create HVAC content that answers those questions.
Look for long-tail keywords. These keywords are more precise. You’ll have an easier time understanding the user’s intent as a result.
Once you have a range of keywords to choose from, you can improve your content creation strategy in turn.
2. Update Your Website
Google looks at your website before determining your search engine rankings.
Run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Check Google’s Core Web Vitals, too. These tools will ensure your site is fast, mobile-optimized, and user-friendly.
Improving your website will encourage users to explore your HVAC content longer.
3. Create High-Quality Content
Once you have a list of long-tail keywords, start creating new content! Focus your content creation strategy on offering helpful tips. Provide your users with value, too.
Add internal, external, and backlinks to your content creation strategy as well.
Backlinks are one of Google’s top ranking factors. Backlinks will send people on other sites to your content. Google will notice you’re gaining backlinks before boosting your rankings.
4. Optimize for Local
As you work to boost your SEO efforts, don’t neglect local SEO.
Start by updating your Google My Business listing. Ask clients to post reviews about your HVAC services, too.
Update any other listings you have on online directories to make sure your information is consistent.
5. Remain Up-To-Date
As Google’s algorithm updates, new SEO trends can emerge. You can boost your SEO efforts further by remaining up-to-date with trends.
For example, you might want to create more video HVAC content this year. Consider AR or VR posts, too.
You can also focus on long-tail keywords to appear for voice searches and featured snippets.
Appealing to the latest trends can help improve your rankings for multiple keywords.
Wow-Worthy Rankings: 5 Effective Tips for Boosting Your HVAC SEO
Improving your HVAC SEO rankings will help you reach more people online. Then, you can generate more leads and book more appointments. Your ROI will improve, allowing your business to grow.
Get started with these SEO tips today!
Need help improving your rankings? We’re here for you!
Request a free quote from our team today to start strategizing.