According to the National Association of Realtors, 46% of realtors hire a professional to shoot drone photography for their listings. Over the last few years, drone photography has really been on the rise. And it makes sense because drone shots are emotionally impactful. And they look pretty fantastic too.
Aerial imagery offers a unique perspective that can complement your typical photographs on a real-estate shoot. With a drone, you can showcase properties and highlight the neighborhood as well. Ultimately, drone photography can help potential buyers see the full extent of the property.
Below are 5 reasons we think drone photography continues to be important for real estate listings.
1. Get the Whole Picture (Literally!)
Drone photography gives you that bird’s-eye view that captures your entire property in one shot. This aerial perspective helps potential buyers understand the property’s layout, size, and how it fits with the surrounding area in ways that regular photos just can’t match. For larger properties or commercial real estate, this comprehensive view is important for buyers to really grasp what they’re looking at.
The aerial angle also shows important details about property boundaries, outdoor spaces, and architectural features that might be hard to capture from ground level.
2. Showcase Your Prime Location
Drone photography goes beyond the property itself to highlight the surrounding neighborhood and community features that influence buying decisions. Aerial shots can show proximity to parks, schools, shopping centers, and even transit options, giving valuable context about why the location matters.
This neighborhood perspective helps buyers understand what they’re buying and where they’ll be living. Being able to see nearby lakes, golf courses, or other amenities from above can be a major selling point.
3. Highlight Your Best Features
Properties with standout outdoor features like pools, gardens, or landscaping really benefit from aerial photography. These amenities often represent significant investments and selling points, but they can be tough to capture effectively from the ground.
Drone photography showcases these features in their full scope, showing their size, design, and how they work with the overall property layout. The aerial view can also capture seasonal beauty like fall colors or lovely flower gardens that adds emotional appeal to your listing.
4. Elevate Your Marketing Game
Great drone photography elevates your marketing, showing potential buyers you’re serious about presenting their property professionally. This kind of attention to detail and quality investment often leads to higher perceived value and more confident buyers. Properties with professional drone shots tend to stand out in crowded online listings, getting more clicks, inquiries, and genuine buyer interest.
5. Great Results at a Reasonable Cost
Despite the advanced technology involved, drone photography has become quite affordable for real estate professionals. The cost of hiring a licensed drone operator is minimal compared to the potential boost in property visibility and buyer engagement.
When you think about how much time you’ll save with better-informed buyers and how much faster you might sell, drone photography can be worth the investment.
If you need real estate photography services, please get in touch with us today.