Real estate agents make around $61,000 a year on average, according to the U.S. Bureau of Labor Statistics. Just as annual income can fluctuate for those involved in the real estate market, so can their marketing strategies.
Your marketing plan from last year might have to be scrapped in favor of a new plan for this year. You have to be able to stay ahead of the competition. The right marketing strategy will help you do that.
Are you in search of new ways to boost your real estate marketing and sell houses faster? Keep reading to learn some amazing marketing tips that will help!
1. Geo-Targeted Ads
Target specific areas with your ads. When you choose to deliver ads to your local market, you can speak directly to the people and the culture of the area.
People will see that you know and understand the area. They will feel more confident in your ability to find the home they desire.
2. Develop a Social Media Strategy
With social media being so popular, it’s only natural to look at it as a way to reach buyers. One of the first steps potential buyers, 44% of them, take is to look online for properties for sale.
Creating content for social media is time-consuming, but you can expect a good return on your investment. If it’s too much, you can use a service that offers templates, content strategies, and full service to take care of posting for you.
3. Real Estate Photography: Kicked Up a Notch
Professional photographs will showcase properties and make them look more appealing. Real estate photographers know how to use the best lighting, the right angle, and how to get the perfect shots.
Take it up a notch with videos of the property. People enjoy getting a look at properties through video footage.
You can add these videos to social media posts through reels and short video clips. This strategy will give your listing even more exposure.
4. About Me Videos
People don’t have the time to interview several different agents. If you get yourself and your agency out in front of people via videos, they’ll get a chance to meet you from their computer screen.
“About Me” videos help you connect with people through your website and different social media platforms.
As it gets more difficult to reach potential customers, a website with search-engine-optimized content can help.
When you use SEO, it helps your site appear on the first page of search engine results, increasing your chances of being seen. The right keywords and links will help you reach your target audience.
Real Estate Marketing Tips
Now that you know these real estate marketing tips, you can choose the ones that will be most effective in your market. Real estate is super local. Remember, you’ll have to be flexible and open to new strategies that’ll work in your area.
If you’re looking for a creative agency that specializes in helping small businesses establish a professional digital presence, we at Ignite Creative can help.
We’ll come up with a plan that’s tailored to your needs, budget, and goals. Contact us to learn how we can help you get your business to rise to the top.