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4 Website Design Tips for Sounding Professional and Relational

Do you want to nail the tone of your website and attract more clients?

Most shoppers look online when they need a service or a new product. When they stumble across your website, you want to ensure you stand head and shoulders above your competitors, even those who have bigger teams and marketing budgets.

More than 4.66 billion people worldwide log onto the web, and often, your website will serve as their first interaction with you. This means you need to ensure your website design is both professional and relational.

Want to know how to make your website dazzle potential customers? We’ll get into our top 4 professional website tips below.

Keep reading to learn more!

1. Focus on Your Brand

Before you launch your website, you need to determine your brand.

Think of your brand as your company’s personality. Do you want your clients to perceive you as formal and professional? Or would you prefer being seen as casual and compassionate? Write down any aspects of your brand you want your website to portray.

Your brand serves as the foundation for your website design. It influences your word choices, the colors you use, and even your logo.

2. Know Your Target Audience

Do you want to know how to relate to your audience?

People often make purchases based on their emotional connection to a brand. If you use your branding to appear relational, you might end up getting more clients.

But how do you master being relational?

Start with knowing your target audience. This consists of the people most likely to buy your product. If you haven’t found your target audience already, do some market research. If you’re in landscaping, for instance, figure out which group of people are most likely to want their yards done. 

Then, do some research on their particular wants and needs and address them on your website. This makes you appear relational and relevant.

3. Make Navigating Easy

People won’t spend time trying to figure out how to navigate your website. Instead, they’re more likely to go to your competitor’s website and buy something there.

So, you need to make navigating easy. Prioritize which actions you want your visitors to take when they first click on your website and include links on your home page. Use site heatmaps to figure out where your customers’ attention goes and rework your site accordingly.

4. Hire a Website Designer

To get the most out of your website, you need to hire someone to design it.

A good website designer will take your ideas and interpret them into something that draws in new clients. They will talk to you about what you want to accomplish and use it to craft a fantastic website.

Ready to Get a Great Website Design?

Do you want your website design to make you sound both professional and relational?

If so, you need a professional design team on your side. At Ignite Creative, we’ve dedicated ourselves to designing websites that help our clients connect to their audience. Our experienced team will take your vision and interpret it into something that supports your company’s growth.

Want to know more? Contact us today!

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