If you have a business website, you’ve probably heard some talk about SEO. The process of trying to grow web traffic can seem like shooting in the dark at best, and SEO promises to make sense of the strategies. But oftentimes, it can make things more confusing than ever.
If you run a landscaping company, you may not know all the ins and outs of SEO. But it’s an important part of growing a successful business. Below, we help demystify SEO tips for landscaping to help you make your business even better.
What Is SEO?
Let’s start by talking about what SEO is. SEO stands for search engine optimization, and it works to bring more traffic to your website from search engines like Google. Unlike search engine marketing, it’s free, based instead on working with Google’s algorithms to match potential customers with your website.
SEO uses two factors to move your website up or down in search rankings: on-site signals and off-site signals. On-site signals include things like contact information on a page, certain keywords on posts, and the domain authority of your website. Off-site signals include quality links from other websites to your website, social media activity, and online reviews.
How to Do It
So now that you know some of the basics of SEO, how do you make your website tick up in those rankings. One of the things you have the most power over is adding an SEO-focused blog to your website. You can make sure to include high-ranking keywords, quality external links, and contact information in your posts and on your site.
If you hire a company to help you improve your SEO, you may feel like they’re making small, nebulous changes geared at a vague idea of improvement. But SEO improvement takes time and a lot of small changes. You can think of it as a website landscaping project that may require some major overhauls up front and then lots of small changes spread out over time that work together to make the yard better.
So when you’re trying to improve your SEO rankings, where should you start first? The first thing you want to do – and this can be a big investment, so hang on – is make sure you have a solid web design. You want something beautiful and easy to use that follows SEO best practices.
Once you have an SEO-friendly website, start improving content little by little. Improve image names and descriptions, page titles, and page copy to optimize for keywords you want people searching for. Start a blog focused on SEO practices, and set up a system for happy customers to rank your business.
Discover More SEO Tips for Landscaping
SEO may seem confusing and nebulous, but with time and diligence, it can make a major difference in your site’s traffic. Set up a Google analytics plugin, work on the techniques we described above, and watch your numbers rise. It may not be an instantaneous thing, but, like a great landscape, it will grow to something wonderful over time.
If you’d like to get more SEO tips for landscaping, check out the rest of our site at IgniteCreativeCo.com. We have strategies for website development, branding, and web hosting that can help you grow your business’s success. Check out our SEO services today.